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You are now ready to move into the third element of website copywriting: hook your clients and keep them reading. Add suspense to your website by telling stories. For instance, when writing about clients, ask your clients to tell a story about working with you. They might say something like, "Before I called, I didn't know what to do about this problem. We worked together and I liked your 5-point system. Now I no longer face this struggle, but I also have moved in new directions and learned valuable lessons."
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