| Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
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 Relevant info for today's business world |
| Review Date: September 24, 2008 |
| Reviewer: Reader Views, Austin, Texas |
Reviewed by Irene Watson for Reader Views (7/08)
The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!
It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.
There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.
"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.
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Helpful Book for Newcomers
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| Review Date: March 13, 2009 |
| Reviewer: S. LaForges, |
| As a newbie to the online marketing space, I needed a book that would walk me through the concepts and explain things to me in a way that I could understand. Content Rich was exactly what I needed to read..it helped me reduce the learning curve and got me up to speed right away. I have already recommended the book to 3 of my friends...if you are a small business owner with a limited or non-existent web presence, this book could change everything for you. It has for me. |
An ESSENTIAL read!
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| Review Date: March 4, 2009 |
| Reviewer: Donna L Beck, Sacramento, CA |
Wuebben uses simple, knowledgeable and straightforward speak that makes this book a diamond in the ruff. Whether you are a novice or just looking to build your knowledge - everyone will get something from this book.
I have already put this book to work for me and have been more than pleased with the results!
A must have! Don't think twice, hit the button and buy the book, you won't be disappointed! |
Content Rich is an absolute "must have"
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| Review Date: March 5, 2009 |
| Reviewer: Jonny, Los Angeles, CA |
Content Rich: Writing Your Way to Wealth on the Web
"Content Rich" by Jon Wuebben is probably the most value-added, plain English source relating to SEO sites.
Based on a learning curve of zero when I first picked up the book, Jon Wuebben does a masterful job of guiding the reader step-by-step from ground zero to increasingly more useful subjects like meta tags, RSS feeds, and blogs. The great value of this book is not only "what" the book covers, but "how" the author uses plain English to break down complex technical jargon to soemthing that the average non-PhD in computer science can fully understand. This to me, a professor of international law and finance (with little or no background in the area of SEO copyrighting) reflects that the author is a true expert in his field - I literally found myself highlighting useful sections on every page.
Bottomline: you will get tremendous value out of this book, and I give it my highest recommendation. |
An Incredible Resource - Shows Us the Future of Online Content
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| Review Date: March 5, 2009 |
| Reviewer: William E. Wulfert, |
| In Content Rich, Wuebben does three things that no other author in the online marketing space has ever done - 1. He shows us how the online content that we create, whether its for a blog, auto-responder series, newsletter or corporate website, can simultaneously bring more traffic, convert more visitors and build a brand 2. Provides a compelling story of what the future of online content may look like 3. Writes in a way thats very easy to understand, while conveying contagious passion, enthusiasm and knowledge in his subject. Dog eared and highlighted throughout, my copy will serve me well for years to come. I highly recommend Content Rich. Every small business in the country needs a copy of it. It can dramatically alter the way you think about your website and your potential to generate business online. |
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