12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards. " -Michael Gerber, author of The E-myth "Mitch Meyerson has done it again --offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet" -Jay Conrad Levinson, The Father Of Guerrilla Marketing "Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!" -Yanik Silver, author of Moonlighting On The Internet “These days it is not enough to be “good” at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success.” -Bo Bennett, author of Year To Success "Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!” -Michael Port, author of Book Yourself Solid |
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 Masterful book writing |
| Review Date: April 13, 2008 |
| Reviewer: Dr Cathy Goodwin, Seattle, WA USA |
Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education.
I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format.
As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section.
Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).
And I wish we had a section on features vs benefits with examples of bullet points.
Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics. |
Consider doing what you love and use the Internet to help you do it while creating streams of income for yourself.
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| Review Date: December 18, 2007 |
| Reviewer: Jeff Lippincott, Princeton, NJ USA |
I loved this book. The author wrote it after noticing an emerging group of coaches, counselors, and trainers starting to build virtual businesses (ones being conducted over the phone and Internet). He was a professional with his established practice in cold and dreary Illinois. And he wanted to escape from that climate and location, but didn't see how since his meal ticket was in Illinois. He researched how to build a virtual office for himself. Then took the plunge to do so. And now, by writing this book, he is selling what he learned in the process.
This book is very well outlined and written. Not a word is wasted. It has 12 chapters:
1. The entrepreneurial shift: The key to creating an integrated business mindset
2. Strategic marketing: The key to sustainable online success
3. Products and services: The key to smart selling
4. Design and navigation: Making your Web site dynamic and visitor-friendly
5. Dynamic Web copy: The key to getting people to respond
6. Traffic conversion: The key to increased sales and list building
7. Automation: The key to increasing e-commerce profits
8. Multimedia: Increasing your impact using audio, video, and conferencing
9. Traffic strategies: The key to getting more visitors to your site
10. People power: The key to successful affiliate programs and partnership
11. Web 2.0: The key to using social media effectively
12. Momentum: The key to systemmatizing your business and building your virtual team
I'm in the process of building my own virtual business. And although I didn't learn anything new by reading this book, I highly recommend it to others who are considering creating a virtual business of their own. Those people are typically coaches, counselors, and trainers of one sort or another.
I liked almost all of the chapters with the exception of Chapter 10. I'm not much of a believer in affiliate programs. I realize they work well for some businesses, like porn, but most others don't benefit from them. The part of Chapter 10 regarding partnership is right on, though. 5 stars!
PS. A great book to read along with this one is "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602). Read my book review for it that I posted on Amazon. And you might also like "Web Business Success" (ISBN: 0974924504), and "Make a Fortune Promoting Other People's Stuff Online" (ISBN: 0071478132)? I have written book reviews for both, too. :)
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The Highest Level of Mastery
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| Review Date: April 6, 2008 |
| Reviewer: C. Poizat, Nice area, France |
| Mitch Meyerson and Mary Scarborough have written a very fine book; Mitch is playing the game at the highest possible level, I am very impressed by his level of mastery. Once I started reading "Mastering Online Marketing", I was unable to stop! This book is an absolute must for anyone wanting to build and sustain a thriving e-commerce business. |
Changed my Life
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| Review Date: August 15, 2008 |
| Reviewer: Michael Behnken, san francisco, ca |
This book has a very poor title which does not do it justice.
Should be titled, "The Online Marketing Bible."
This book is both extremely educational and motivational.
After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing.
This book can be used for beginners in the internet marketing world as well as advanced marketers.
HIGHLY RECOMMENDED |
This book absolutely ROCKS!
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| Review Date: March 5, 2008 |
| Reviewer: Travis Greenlee, Steamboat Spring, Co |
Wow, all I can say is that if you are into online marketing, you simply must purchase this book.
It's simple, straight forward, has lots of pictures and diagrams to easily grasp the material.
I've now read my copy several times and have given it to all my staff.
Bottom line, buy this book and get rockin'
Travis Greenlee
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