Thursday, March 11th, 2010

For professional service markets, online marketing begins with your website. When you create your website, your focus needs to be on content. Copywriters know that creating content calls for three copywriting challenges: creating compelling content, keeping the content visible and maintaining your readers’ interest and suspense. Read on to learn how to master these three challenges

Writing powerful, “attention grabbing,” benefit driven, knock out punch headlines that are oozing with excitement that get your prospects to TAKE ACTION is the key to your advertising success. This article lays out a simple formula for you.

Whenever we land on a site our initial focus is taken by design, quickly followed by content If youve got a brand new site, complete with all the flash bells and whistles, but dont have the copy to match it, youll leave visitors disinterested and ambivalent

Where should your marketing spend be going right now Many businesses have decided they simply cant afford it at all

It seems like yesterday but years have since gone by Back in year 2003, people could just set up an ad on Google Adwords and start profiting promoting other peoples products