Creating Articles The Easy Way

June 18, 2010 By Leave a Comment

Many people shrink from the idea of writing articles in horror. The truth is that the longer you’ve been in business and the more expert you are, the easier and quicker they are to write, but you don’t really need any special knowledge and there are several simple techniques you can use to get your articles out there.

If you are looking to have your article picked up by a lot of sites, it makes sense to write something people will be interested in. Articles are like books, you don’t know you want them till after you’ve read them, but as author you need to convince people to buy without reading. Fortunately most article directories allow you to create a synopsis or teaser and this is what anyone conducting a manual search of the directory will read. A word of warning. Writing a teaser which does not deliver in the body of the article is not a good idea. Don’t forget the purpose of the exercise is to get a link to your site. The title of the article is also important. Think what people will be looking for, and give it to them.

One simple way to do this is to think of the questions you are asked about your business. Is there one question that gets asked more than the others? That’s your first article, and your second and your third. Believe it or not writing articles in threes can be easier.

Pick a subject and cover it thoroughly. Write 700-1000 words and try to solve a problem.

Now take your thorough article and break it down into bullet points. This will become a ‘seven secrets’ or ‘five things you need to know’ or ’3 things to avoid’ article. Make sure that when you create the bullet points you take words out, but leave information in.

Looking back at the first article again, find one section you could cut out, a sub-problem if you like, and enlarge on it. If your business uses some jargon, and most do, a short article on the jargon could be really useful. If that doesn’t seem possible create a short 500 word summary of your article, again, words out, information in. This becomes article number three ‘An overview of …’

In many cases if you take this approach with all the questions you are asked, you’ll be able to build up a bank of useful, informative articles in a short time. Practice working to the clock and producing an article in ever shorter and shorter times.

Lesley is an experienced author and copywriter both in print on the web. You can learn more about article marketing at http://www.webcopywriting.cc

Filed Under: Article Marketing

Why Writing Blog Posts Is a Must

June 15, 2010 By Leave a Comment

The great majority of the web copywriters urge you toward writing blog posts over and over again. There is nothing wrong about it and I approve the approach too, but I want to get more into the depth of why you should do this and what the benefits are.

Writing Blog Posts for Various Reasons

From the SEO point of view, the more valuable relevant web content is created on a blog, the more credit you earn from search engines, but I want to point out more reasons for doing so. Apart from increasing your ranking at search engines, you should be writing blog posts on a regular basis and consistent fashion because:

  1. You know the topic well – You are the expert and your audience comes to your site as you know your stuff well. So, you are expected to write something about what you are specialized in. This is why people go to the web. They want to learn and get more information about the topics they are interested in. So, make sure you use your web copywriting skills to express the topics your readers are interested in.
  2. Your readers need to know it – Your audience is attracted to your blog because of some need. They want to learn and you know what they need to know. If your blog is made to help its readers, which must be at least one of the reasons, then you should know that your readers feel the need to know the kind of stuff you’re specialized in.
  3. Others have not covered it duly – One of the reasons many write about a topic is that they are convinced other bloggers have not covered it properly, comprehensively, carefully, etc. As a responsible web copywriter, who cares about his readers, you decide to cover the topic at your blog. So, you begin or continue writing blog posts on the topics of interest for your readers.
  4. Your approach has more advantages – A topic can be written about in different ways. Bloggers have got their own outlooks when writing about the same issue. Every blog author may deal with one aspect of a topic. You may have a different approach to the same issue and feel that your audience requires that particular insight to be able to tackle the probable problems at their lives, businesses, etc. So, you start or go on with writing blog posts that accomplish the goal you have.
Site Booster is an online marketing blog providing information about website promotion. You can learn more about web content from the blog’s web copywriting expert, Bob McClain at the blog: http://www.site-booster.com/blog/.

Filed Under: Article Marketing, Blogging

Affiliate Marketers Use to Earn Their Commissions These Days

May 11, 2010 By Leave a Comment

Apparently, there are numerous methods used by internet marketers to earn their commissions these days. Adding links to affiliate Web sites, emails, instant messaging, articles, e-books, pay per click ads, banners, and other forms of media are all popular internet marketing strategies.

Success will come when people click on links, followed by obtaining a cookie uploaded to your computer and then make a purchase on the website of affiliate program. Then, the member receives a paper check for all commissions earned.

Recently, however, there have been some marketing tactics that are creating new members a bit of a stir in the affiliate marketing communities. It seems that an elite group of traders are using some questionable methods to increase their commissions that have been labeled as “black hat” affiliate marketing tactics. Who are these elites, and what are their black hat tactics?

The elite group of black hatters is run by a clever programmer. It has created a program that cloaks affiliate links disguised as any other link you’ve seen before. So, what you do a few things differently.

- One of the black hats is going to create framed links. This means that the link in the address bar will not be for real web site that the earth by clicking on it. In addition, the title bar in your browser will tell the message that the black hat affiliate wants you to see.

- Another one of the most powerful black hat tool of members is the ability to integrate the affiliate cookies on your links. This allows the internet marketing for affiliates loading cookie on your computer, even before landing at the destination URL, and therefore no need to use the affiliate code marked on the end of the URL. It will seem as if the link is not an affiliate link at all, and yet the black hat still secretly earns the commission.

- It has taken a step further, this cookie embedding process can also allow the black hat affiliate cookies to embed in its multiple links for the affiliate program you are promoting, and cookies competitors. Thus, if the customer does not buy on the site to send them and then ends in a competitor’s site, the black hat affiliate still earns the commission.

- Now taking this feature a step further, this tool is the secret black hat tactic that can hide rotating affiliate cookies embedded in a web page. This tactic allows cookie beating after being added to many affiliate programs that are tracked to the seo black hat.

- Going further in this feature is the ability to incorporate any link with multiple rotating affiliate cookies. Again, this can charge your computer cookies affiliates from any and all affiliate programs that seo black hat wishes to earn commissions.

Michael Francis is a Lead Generation Expert with years of exp who owns Global Matrix Media. The best affiliate network in the world & accepts affiliates from all over the world. Can meet both our advertisers and publishers need. Grow your businesses now! Click here http://www.globalmatrixmedia.com.

Filed Under: Affiliate Marketing

The Importance of Choosing Social Networks

May 11, 2010 By Leave a Comment

There are plenty of social networks available now. Many of these networks offer free services. Some charge fees for premium services. These social networks attract different kinds of users and also feature different types of contents. Large corporations can choose plenty of social networks to push their agenda and their goals.

Social networks have truly democratized the distribution of information so that anyone can post information online and have anyone read that information too. Now companies can take advantage of different social networks to reach an audience and to send them messages related to the business.

As a business owner, you need to make sure that all communication channels that you use for your business, add to the value of your message. It cannot be avoided that the kind of medium you use will have an effect not just on the market reach but also on how people will perceive your company.

Choosing the right kinds of social networks will help you roll-out effective social media campaigns for your business. When you make the right social media choice from the very start, you are not wasting your efforts on all the wrong social media and all the wrong campaigns. This will help you get better results from your online marketing, and other online activities.

When you use the right media, you will be able to target your efforts to your target audience. Different social networks attract different kinds of people. Social networks usually have market profiles online that states the range of age of users and other information pertaining to the users. These kinds of information will help a company decide if a particular social network will work for them.

You can also use a combination of social networks to complement your offline efforts and to complement each other. Use Flickr to share photos, use Vimeo or YouTube to share videos, blog about your business under a free host, tweet promos and discounts and use different types of social media for your business. You don’t have to use all kinds of social networks you really need to evaluate which ones will work best for the kind of uses you will have them for. Some social networks will work best for the kinds of campaigns you will run or for your customer service and public relations. Some social networks attract different market segments. Make sure that when you choose a specific social network that it is going to work for your plans.

Lawrence Perry is the CEO of Catch Friday Enterprises, providing virtual assistants around the world, and runs a PR agency in London, England. http://quick.catchfriday.com/

Filed Under: Social Marketing

What are Autoresponders and Why do You Need Them?

May 11, 2010 By Leave a Comment

When you are setting up a JV marketing campaign, suddenly an entire world of Internet marketing strategies is opened up to you. While it can be beneficial to have so many marketing tools at your immediate disposal, it can also be quite intimidating to know which ones will bring you the biggest bang for your marketing buck. This article will explain one such marketing tool, the autoresponder, and why it is an essential element in building an effective online business.

What is an Autoresponder?

Simply put, an autoresponder is a computer program that automatically answers emails that are sent to it. However, the idea of an autoresponder can become rather complex, depending on what you want your autoresponder to do. In addition to basic responses, an autoresponder can also shoulder the following responsibilities:

- Manage subscriptions for newsletters or promotion announcements

- Track the people who open your emails and even categorize them once you get up to a certain number

- Build communication with current and prospective customers

- Broadcast messages to your subscribers

As you can see, an autoresponder handles much of the work you might normally do yourself to contact customers. However, this computer program can reach many more customers in a fraction of the time than you can do yourself, making it well worth the cost of a program. In fact, most Internet marketers claim that the use of autoresponders can boost sales from a mere 3% of potential buyers to as much as 30% in some cases.

The Importance of Follow-Up

The reason for increased sales through the use of an autoresponder is actually quite simple – follow-up. When you follow up with potential customers, you are more likely to get the sale than if you leave them hanging. Potential customers who don’t receive follow-up contact from you may never buy because:

- Potential customers rarely buy after their first contact with a business

- Some potential customers may not be able to afford a purchase right away

- Many may be in the process of “shopping around” and aren’t ready to make a purchase decision

When your potential customers receive follow-up information from you, you are building brand recognition and credibility for yourself. You are also reminding customers who may have become busy with other projects that you are still happy to get their business. This is where an autoresponder can nab sales that you might otherwise miss without some sort of follow-up to potential customers who have contacted your website.

Autoresponders do the work for you, so you can rest assured that customers are receiving the proper contact without the need for you to pour many hours into the process. The automation allows you to focus on other important responsibilities of your business. You save time on sending emails, managing subscriber lists and entering new names and contact information onto your lists. The autoresponder program can handle these tasks for you so you can move on with the important task of managing your company. In addition to the timesavings, the autoresponder will handle tasks with better precision so you can rest assured all potential customers are reached efficiently and consistently.

Christian Fea CEO Synertegic, Inc. a Joint Venture Marketing firm. Exemplifies how to profit from Joint Venture strategies, creating profit centers with minimal risk & maximum profitability. Join his Joint Venture Marketing Wealth Report http://www.christianfea.com/joint-venture-wealth-report

Filed Under: Autoresponders
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