Power Sales Words: How to Write It, Say It And Sell It With Sizzle

Power Sales Words: How to Write It, Say It And Sell It With Sizzle
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In today’s fast-paced market, copywriters have approximately three seconds to grab–and keep–a reader’s attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.Whether you’re an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.Power Sales Words includes:– How-to advice on writing copy– Hundreds of lists of essential sales words– Dozens of attention-grabbing headlines– Questions that get your target’s attentionPacked full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words[Read More]

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
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Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book,[Read More]

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman’s style and his JS&A ads are legendary. He created advertising that grabbed the reader’s attention and didn’t let go. In print ads that were[Read More]

Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods (Prentice Hall Business Classics)
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A legend in advertising for more than 60 years, John Caples’s classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less

The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less
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Booklist In this era of entrepreneurialism, Atlanta freelancer Peter Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they’re writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you[Read More]