The New Rules of Marketing and PR

October 22, 2009 By Leave a Comment
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

October 22, 2009 By Leave a Comment
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.    • Improve your rankings in Google to[Read More]
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Backing Into Success with Incoming Links

August 20, 2009 By Leave a Comment

Incoming links (also known as backlinks) are very important for your website if you want to rank high on the results page of major search engines. If you are a relatively new website, you might have a link or two from your Facebook and Twitter accounts, for example. Unfortunately, to really top the search results, you need a number of quality incoming links, and if they come from another site with a lot of incoming links, so much the better.

Basically, incoming links are treated as a gauge of how valuable a website is to people. Your average Internet user tends to enter his search terms and then look at the first page of results (sometimes, even just the first one or two items). If you want to maximize your traffic, you need to understand the importance of having incoming links to your website. There are a few different reasons why incoming links are so critical.

For one thing, search engines love incoming links. Just to restate what was mentioned earlier, search engines use incoming links to gauge how much people appreciate your website. If lots of people are linking to your blog post on how to skin a deer, for example, you have demonstrated to the search engines that your website has something people want to read.

Once you’ve done this, you will rank higher, not just on that one page, but overall. You want to have incoming links go to your deep pages as well as your homepage, because if you only have links on your homepage, the search engines will simply assume that you have nothing of value beyond your homepage.

Turn Blogging and Social Networking Into Marketing

You can generate incoming links from all sorts of different places. If you’re a blogger, you might have fellow bloggers reading your posts and linking to you on their own blogs. If your business has a website on interpreting news events, and you get several links from major news websites, your website is going to shoot to the top of the results because you were linked by respected, popular websites. It’s kind of like being endorsed by a celebrity when you’re still an unknown. Until people get to know you for you, having links to your site will cause more people to see you in the results and follow those links to your deep pages.

Don’t underestimate the value of social networking and bookmarking websites either. Any time those social bookmarking sites like Digg or StumbleUpon add a link to your website, you are getting free publicity and free deep links. If a page on your site gets enough attention, you’ll not only get recognized more by search engines, but you’ll also be generating more traffic through that magical marketing technique called “word of mouth.”

All of this is valuable, but it can take much too long to generate incoming links when you’re just starting out. You might want to try a service like NextGenLinks, which will help you grow the incoming links to your website naturally and help you get the kind of traffic and search results you’ve been dreaming of getting.

Increase your Traffic, Authority and Rankings using our

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Good Viral Marketing Examples – Techniques That Work

August 10, 2009 By Leave a Comment

Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people. It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on.

Here are some viral marketing examples to better help explain.

  1. Funny videos are a great method to use for viral marketing because video sharing is so popular today. Funny or weird videos get shared among friends and posted on blogs and get seen by a lot of eyes. Insert your brand or a link to your website into the video and you have one good example of viral marketing. Remember that your video needs to be unique in some way. There is a lot of competition out there and an average video won’t get very much attention.
  2. Hotmail is often used as the classic example of viral marketing. When they started giving away free email addresses, everyone who used their service also advertised it because a link to Hotmail was automatically included at the bottom of every email sent. More and more people saw the link, clicked it and signed up for a free email address. All these new users then sent out the Hotmail link with every email they sent and so on.
  3. Giving away free ebooks or short reports is another viral marketing example that is pretty popular today. The free report contains advertisements for your website with links back to it. You give the report away and let everyone know they can also give the report away to their friends and subscribers. Pretty soon your free report has a wide circulation and your website gets a lot of free publicity.
  4. Posting gossip or rumors on your blog can sometimes go viral as can posting controversial statements. This is also called link baiting. The purpose is to create a buzz that gets people talking about your post and linking to it. All those web hits and backlinks will be good for your business as long as you do it right. You have to be careful about stirring controversy or making statements that are untrue because it might blow up in your face and even hurt your business.
  5. Viral marketing failures are not uncommon even among big businesses with huge advertising budgets. It is difficult to predict what will take off and what will be a flop. There are many good viral marketing examples you can learn from such as Burger King’s Subservient Chicken video and Blendtec’s “Will it Blend?” videos. These were successful in part because they were interactive and unique.

Remember also to make your video or report easy to be shared. Allow your videos to be embedded on other websites and let your reports be freely shared. For the average webmaster the point to keep in mind is to over deliver on value whether it is in the form of a hilarious video or an informative report. Create something that people can’t wait to share with their friends and you will have a viral marketing success on your hands.

Discover more strategies to increase website traffic for free at: http://www.giveaway-list.com/blog!

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Understanding Affiliate Marketing

August 7, 2009 By Leave a Comment

“What is affiliate marketing?” We are all bowled over by the same question when we hear that people are making a huge amount of money in this field. We kind of get inferiority back when we see that people are actually implementing something that we haven’t even heard of! So let’s not stay ignorant any further and try and explore this mesmerizing field. Let’s start from the basics.

Consider an example of a simple business ‘A’. ‘A’ needs to advertise his products, so he convinces ‘B’, who knows a lot of people, to promote his business. In return, ‘A’ will pay him commission according to a bond they sign (it can be share per walk in, or percentage per customer, etc.). This was a simple example in layman terminology. To understand the basic of Affiliate Marketing, replace ‘A’ and ‘B’ by websites.

Website ‘A’ chooses website ‘B’ to advertise its products. ‘A’ can pay ‘B’ either through Pay-per-Click (for each visitor), or Pay-per-Lead (for each registration), or Pay-per-Sale (commission for each sale).

Now that we’ve understood the essence of Affiliate Marketing, another very common query that arises is that “How do I go about implementing it in my business”?

The first obvious step to do that would be, create your website.

Once you’re done with that, you can choose out of a variety of choices available in the affiliate network. For example, search engine affiliates who essentially rely upon the Pay-per-Click commission, Retail sites that compare various products of the same category, booking a site exclusively for your advertisements, Review sites, Blogs and the list extents with your creativity and business thought process.

Being a business person, the next question that I would put forward is “How will it enhance my sales?” Visualize it this way, you have just built a website for your business and obviously, not many people know about it. Being a global business person you cannot call each of your clients to inform. That would not be a practical thing to do! Instead, hunt for a website that it already a hit amongst the internet surfers, and also use your business wit and look for sites whose contents relate to your product. This way, many people would be directed to your site, and in turn you would have to pay a minimal amount to the site.

Apart from the various promotion techniques that are available, why only Affiliate Marketing? The advertising techniques can be as many as you can think of. Promoting business is nothing but using your resources to the utmost. But then the question is “what are the reasons that Affiliate Marketing is such a hit”? This is so because; it is a “Pay per Performance” technique. You get pamphlets and hoardings printed, but you never know if you will have any walk ins or not. But in case of Affiliate Marketing, you pay only after you get a query or a customer!

Wishing you a very prosperous business!!

Tarang Bhargava is the CEO of Vexat Inc. and has an affiliate marketing experience of six years. Currently promoting CPA offers from vCommission(http://www.vcommission.com)

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