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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
November 9, 2009 By Leave a Comment
Free Shipping AvailableWriting Copy for Dummies
November 3, 2009 By Leave a Comment
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Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
November 2, 2009 By Leave a Comment
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“Web Copy That Sells” presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions – the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
October 31, 2009 By Leave a Comment
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Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
October 25, 2009 By Leave a Comment
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The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are• eight headlines that work–and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print[Read More]
