Email List Building: Five Creative Tips

Finding targeted customers for your products and services is single-handedly the best way to get you the highest conversion rates for current or future sales. However, if you haven’t captured your interested prospects using email list building then you are missing out on a potential massive profit funnel.

Designing and placing an email capture form on your website is an easy step. In fact, there are many templates and services available to do just that. Nevertheless, many people miss some of the more creative ways to drive opt-ins beyond simple form placement. Here are five helpful tips that can really boost your list beyond the basics.

Tip 1: Dominate with Your Opt-in Form: In order to get prospects to even think about giving you their email you must create a form that is predominately placed and powerful. Think of it this way; if you have a form in the middle of a web page that with the caption ‘Newsletter’ or ‘Sign-up for Our Specials’ then you’d better have some fantastic and relevant content on your site or most of your customers will not even pay attention to it.

You must place the opt-in form in a highly visible part of your site either fixed in the page or dynamically with a script. It has to grab the prospect’s eyes so they will, at a minimum, scan it.

But, that’s not enough. You must also write the header much like any sales copywriter would – with power verbs and enticing text. Headlining the form with ‘Our Newsletter’ is not going to drive anyone to opt-in. Better yet, if you use copy such as ‘Enter your email for 10 free MIND-BLOWING profit tips!’, or, ‘Learn Amazing Shortcuts to Kick-ass Articles!’, I think you would see some significant list growth.

Tip 2: Give Something Back: Just tempting someone to opt-in with good copy may not be enough to tip them over the edge. Most people are also looking for something back that will help them. The easiest way to do this is to provide a simple free report.

Free reports are helpful in two ways; first, they help your prospects with whatever information you’re willing to share (be generous), and second, they help you build trust with customers. Hey, if you give something of value they’ll be more likely to opt-in.

Tip 3: Run a Contest: Face it, most people are greedy and would love to win something for nothing. Use that to your email list building advantage! Offer up a prize such as a gift card or electronic device with email sign-up. Then, as part of the contest have a special opt-in form just for your site (remember, be careful about not requiring a prospect to be on your list in order to win – just give them the option).

Giving away prizes may require some more effort to cover rules, disclaimers and regulations. Any time you’re running a prize winning be sure to check your legal requirements.

Tip 4: Use Interviews: One way to get capitalize on both your own site’s content and boost your list is to get an interview with an expert in your field. Interviews typically are more readable for web users and have a natural way of peaking someone’s interest with the question and answer dialog.

If you create a special page for each interview you can deliver part of the interview for free on the website with an opt-in form to continue to the rest. This is similar to the value a report provides but gets your prospects engaged which is worth every penny.

Tip 5: Capitalize on Social Tag-lines: Web 2.0 social websites are the rage these days. Many times internet marketers use the social web to promote their sites directly within profile sections. However, just a simple link will not entice your social circle to visit your site.

Much like tip number one you must dominate your social profiles much the same way as your opt-in forms. Curiosity is the key here – creating copy that literally pulls someone to click on your profile link is a great technique. Be sure not to create a sales pitch or the social site might ban you. Be clever and subtle; watch and study your own reactions when you click on other’s profiles. Why did you want to see their site?

By following the above tips, email list building should be fun as well as challenging. With highly targeted customers you should be seeing more profits for the future.


Don James is an internet strategist and online marketer. Did you find these tips on enhancing your marketing strategies useful? You can learn some powerful options by clicking here: http://www.agilemarketer.com/email-list-building

Online Marketing Mistakes Best Avoided

Online marketing has many facets, some of which are intended to be left alone. Whether you are currently marketing your own product or service, or are involved in affiliate marketing, website marketers have made many mistakes in the past that can help you to make the most of your online venture. Knowing these mistakes and avoiding them like the plague can help you to make your marketing campaign successful.

First, using advertising messages that have been untested can be detrimental to your bank account. Pay Per Click or PPC advertising is very successful, but you must pay strict attention to the actual advertising message that you are using. Expensive advertising is successful only if you know how to reach your potential customers. Be sure that you research the best advertising messages or better yet, hire an experienced copywriter to give you the marketing message that will bring you the most business.

Now, everyone in online marketing wants to sell, sell, and sell. The smart thing to do however is to know your target audience. You will not be able to sell your product or service to everyone. Knowing who will be interested and who will actually purchase from you is of the utmost importance. Direct your marketing message to only those people who will be interested. Direct marketing to a targeted audience will not only save you time, but the time that you do spend on your marketing campaign will be much more successful.

Being too passive does not sit well with internet marketing. Not having enough calls to action either in your PPC ads, other advertising or even on your website can be detrimental to your ROI. If you are not asking for a sale, then why are you even bothering to maintain an online business? Along the same note, upsells are also important in increasing your revenue. If you have enough calls to action or are definitely asking for the sale in the preferred areas, then consider upsells to bring in even more income. Upsells can be anything from additional products, larger sizes or reports. Whatever you believe that will be a good accompaniment to your product or service can be used as an upsell. Be sure to add these to your website marketing campaign. You may be surprised at the amount of additional income you will accumulate.

Another mistake that many make in website marketing is not being and staying competitive. Being competitive is what propels us forward. Trying to outdo the competition causes motivation. If another webmaster in your niche has moved on to email marketing, then you should do the same. If you see the competition engaging in direct response marketing, or infomercials, then you need to step it up a notch. You need to research and decide if those types of advertising will be beneficial to your product or service. Keep in mind your advertising budget. You do not want to go bankrupt trying to keep up with the Jones so to speak, but you do need to ensure that you are doing everything within your power to stay ahead of the competition.

Speaking of advertising, another mistake that marketers often make is the attempt to create sales pages, press releases, ads, brochures or other advertising instruments by themselves. If you are not experienced in these fields, then it is best to hire someone who is. After all, you would never attempt to re-plumb your bathroom if you have no idea where to begin. You should not take on tasks that you are unfamiliar with doing. If you need a website designed and have no experience in doing so yourself, then hire a designer. The cost may seem a little steep, but in the long run it will benefit your business.


David Gervase is the President of Revenue Surge, a company which provides e-commerce website owners with a simple and effective platform to generate incremental revenue by displaying upsell offers to their customers post sales transaction. For a viable and innovative method of maximizing your sales and earning additional revenue at no cost, visit Revenue Surge.