The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
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A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. “The Ultimate Sales Letter, 3rd Edition” shows readers how to write letters that get read, generate leads, and make money. This guide teaches readers a step-by-step system for writing sales letters any business can use – designed by one of the most successful and highly paid professional direct-response copywriters in the country.

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity[Read More]