Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

October 26, 2009 By Leave a Comment
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
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More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and[Read More]
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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

October 25, 2009 By Leave a Comment
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are• eight headlines that work–and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print[Read More]
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

October 22, 2009 By Leave a Comment
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects[Read More]
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

October 22, 2009 By Leave a Comment
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
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List Price: $24.95
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Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz–when to use them and how simple it is to make them work.Learn[Read More]
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