SEO Is Simpler Than You Might Think

For those people who have heard of search engine optimization and marveled at it and figured that they would never have the technical knowledge that it would take to get their websites to the top of the search engines, there is hope. While there are some technical aspects about the coding of a site that can get in the way of SEO, the actual SEO is not a technical thing at all.

The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it. The biggest area in which people fail at SEO is the actual implementation of it. I do not mean that they implement it wrong (though some certainly do), but rather they simply fail to do it. There are a lot of people who become fascinated when learning how to get their website to rank well, that they never actually do the work.

So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.

There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site. The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.

OrangeSoda is a internet marketing with fizz. Art Gib is a freelance writer.

Email Marketing Tips – 5 Ways to Build a Responsive Mailing List

If you are an internet marketer, a mailing list is your money making machine. Having a mailing list is very important if you want to achieve success with internet marketing. So if you are not building your own list now, you should do it as soon as possible.

Many internet marketers have difficulty building a responsive mailing list. If you do not have any clue on how to do it, you are at the right place. In this article, let me share with you 5 ways to build a responsive mailing list fast.

  1. Create a squeeze page and place simple lead capture form on it. Placing lead capture form onto your page is not as hard as you think it is. It is as simple as copy and pasting some code from your autoresponder and placing it on your web page. You should place the form above the fold so that it will be the first thing that people see when they visit your site. Try to remove distractions like links to other pages of your site. The objective of a squeeze page is to entice people to either opt into your list or leave your site. To entice people to opt into your list, you can offer something of value for free.
  2. Drive the right traffic. If you want a higher opt in conversion, you need the right traffic. So identify your visitors and make sure that your marketing efforts are driving the right people to your page.
  3. Create a short report or e-book and add to JV giveaway events. Spend some money to buy PLR content and repackage the content to an e-book. Do up a simple cover page for it and rebrand the e-book as your own. The content of the e-book does not need to be complex. Just make sure that you come up with a good title for your e-book that will make it appealing and capture the attention of the people. JV giveaways are events that are organized by big name internet marketers where they will invite others to contribute to the event by offering a product of their own.

By trying out the 3 methods that I shared with you today, you can definitely increase your mailing list size in the next few weeks. All these methods are free and you have nothing to lose. Try them out and see the response.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.

Find out more about Search Engine Marketing at

How to Create a Twitter Account Used For Marketing

Internet marketing has become so intense that internet marketers, from all over the world, have taken a new route to gaining more sales by increasing what is known as their Twitter traffic. Twitter is basically a social networking and micro-blogging website that allows people to update themselves in real time through tweets, which are one or two liners with a maximum of 140 characters.

Twitter has also developed a reputation of being one of the best marketing tools for internet marketers all over the globe because of several reasons. The first is because a lot of people, especially those within the target market of most, if not all, of these online businessmen and women, use this online service. There are a lot of potential customers using Twitter, so it is only logical that an internet marketer would want to build relationships by going to where they are frequently found. Second is because Twitter allows people to talk about what interests them through one or two sentences, making it easier to catch peoples attention if, for example, you are trying to promote your online business (while adding the websites URL) through your daily updates. All this you can do by creating your own Twitter account for yourself and for your online business as well.

So how exactly do you create a Twitter account? If it is for personal interests, then that shouldnt be a problem since you can use a unique and personalized username and post tweets about anything under the sun. But if this is to be used as a marketing strategy, here are a few tips to consider:

First step is to create a Twitter account. You can do this by going to the Twitter homepage and click on the Get Started button on the bottom of the page.

When creating a new account in Twitter, choose a username that can summarize your entire business. You can either use the business name or come up with something unique that will instantly tell people who you are and what you are interested about.

After picking a username and creating your account, you will instantly be directed to a page where you can invite people through your email address book. This will allow you to start adding people who can be your potential customers.

The next thing that you can do is search for friends and potential followers who arent included in your address book. You can use the search engine on the top right corner of your Twitter profile and look for people who may be interested in your business based on the keywords and keyword phrases used in their tweets or updates.

You can also set up your mobile phone so that you will be able to check on your Twitter page even while you are away from the computer. By doing this you can also tweet updates anywhere and anytime you feel like it. For instance, if you are a part of a certain event or occasion related to your business, you can easily tweet about it with your phone.

Ready to learn how to build a HUGE profit making twitter network? Go – Also, follow me on twitter at

How To Choose Your Internet Marketing Niche

Are you wondering what internet marketing niche would be most profitable and rewarding for you? There may be a few options that you may be considering and would enjoy. There are certain niches that are more profitable than others. Here are some ways to determine what would be a good niche for you.

Your internet marketing niche is your area of expertise as an internet marketer. It is good to specialize in one area so that you will eventually have a following of people in that niche. When you specialize in a certain niche you will be dedicating your marketing efforts towards this niche. You will write articles, create websites, and place ads related to your chosen subject. If you are involved with 20 different niches, chances are you will not create a following in any of them.

There are many ways to find what the profitable niches are. You can find keywords and track them in google to see what the number of searches for these keywords are in the different niches. If a keyword like dog training brings back very high traffic results, you can assume that the dog niche is probably a niche that gets a lot of traffic and is therefore a profitable niche.

Also, if you visit a magazine stand, hot niches usually have magazines relating to these subjects. If there are magazines dedicated to a niche, you know this is a profitable niche. This means that people buy this magazine because there is a wide interest in this niche.

The Internet Marketing publisher niche is very big. This is the internet marketing niche in itself, where people write about and sell products relating to internet marketing information. Many people want to learn and get educated in this niche, and create educational and other products that help their customers in this field.

This is the niche that I have chosen, so this article is an example of content in the internet marketing niche. I buy and sell products that relate exclusively to internet marketing and how to make money online. I chose this niche because I like it and love learning about internet marketing. It is very rewarding because there is so much to learn and so much room to grow.

If you are interested in the internet marketing publisher niche, you need to be a warrior. Your mindset will make you or break you. If you are determined to make this your business, you have to understand that it is not for the lazy. There is work to be done and lessons to learn. But it can be a lot of fun if you like it.

I enjoy creating products, making squeeze pages, putting products online, selling products to my subscribers. I love my list and like to make them great offers to help them also succeed. So, it is really important to enjoy what you are doing, because you need to be committed to it.

Affiliate marketing is a very good place to start if you like the internet marketing niche and dont have a product to sell. Even if you do have a product, you can still sell other products as an affiliate marketer. It is easy because all you have to do is market any product with your affiliate link, and you automatically have access to make commissions without having to own or create the product. You can promote any number of products as an affiliate, thus creating multiple streams of income. These commissions are usually 50% or higher.

Follow someone who can teach you the ropes and get the basics of affiliate marketing. Learn how to sell a product, and the different ways of marketing it. These are the fundamentals that you need to learn. Once youve learned this you will be able to choose different strategies that you like.

So whether it is the internet marketing publishing niche or any other niche that you choose, make sure you enjoy what you are doing. Choose the niche that you feel you want to dedicate the most time to, once you have done your research about it. The Internet is a gold mine for many niches. Dont let anything get in the way of your dreams. Have a wonderful time creating your future!

I am an active Internet Marketer. I am a member of Affiliatenaire, Turbo Membership and Nicheology, and an Expert Author at Ezine Articles. Be sure to sign up for a free copy of my newsletter here

Pay Per Click Tips and Strategies

Pay per click campaigns are something a lot of internet marketers do to get traffic to their web pages. Most anyone online who does this type of campaigning looks for ways to increase conversion and reduce minimum bids.

PPC in a Nutshell:

When you search for something online and see a sponsored ad, this ad is being paid for by someone who wants it displayed when certain keywords are searched upon. If youre an internet marketer who targets the right keywords and writes a great ad, you are half way to making a sale.

The other half of the process happens when people get to your actual sales landing page. Writing great copy and converting browsers into buyers is something all internet marketers continually strive to improve upon. But the biggest battle, according to many, is getting the right traffic to the landing page in the first place.

By paying for your ad to be displayed at the right moments, youll have the potential to capture the attention of the people surfing the net who are interested in what youre selling. Here are some helpful tips to make the most of your PPC campaign

PPC Software

There are several software tools on the market that can help you manage your ad campaigns. Timesaving tools like SpeedPPC can make a big difference in how much time you spend managing your campaigns. These tools can also help you extract reporting that helps you identify whats working and whats not so that you can fine-tune your campaign.

Learn about SEO

While PPC is different from organic SEO, knowing why it works and how it works can help you. Also, if youre dominating the search engines organically and you have pay per click adverts as well, youve got a better chance of your prospects clicking through to your websites instead of your competitors.

Keyword Research

Part of what can make or break a successful payperclick campaign is the use of keywords. Go for the long tail instead of the short tail and spend time researching buying words versus browsing words. The right keywords can help you in a big way in terms of saving money and attracting targeted buyers

Writing the Ad

A good ad can be compelling to click. There are a lot of different techniques to help you find the right ad writing strategy. You might go for shock, you might go for curiosity, you might go for features and benefits. Whatever approach you take, youve got a small amount of space so being succinct is important.

Can you get rich from pay per click advertising?

Some do. Many dont. What probably separates the winners from those who walk away lighter in the pocket and dismayed is research and tools. Learn all you can about what successful pay per click marketers do in their campaigns and try to think like a customer in terms of choosing keywords, writing ads, and writing landing page copy / sales letters. The more you know, the more successful you can be. Some pay a lot of money before achieving that coveted first sale but there are tips, resources, tools, and software packages that can shorten the learning curve and increase your success rate.

Want to make pay per click profits? Learn more about PPC software tools like SpeedPPC by reading a SpeedPPC review from WebReviewer Matt Bredel, as well as getting other helpful tips, advice, and product reviews for those looking to make money from home at