Do You Understand the Power of One Way Links?

August 24, 2009 By Leave a Comment

One way links are links posted on other websites directing traffic to your website. These links can be to the home page of the website or to the inner pages of the website. If the link directs the reader to a page other than the home page, it is considered a deep link. One way links are a fantastic way to utilize SEO practices to increase your link popularity with the search engines.

Article submission websites are probably the most familiar form of gaining one way links. These websites require the author to write on a topic related to their website and include a link to that website either in the body of the article or in the resource box. Different article submission websites will have different rules regarding where and how many links can be included per article.

If the one way link is placed in the resource box, the URL should be included using anchor text. Anchor text is the website’s main keyword, or set of keywords. The resource box should also provide the reader with information about the author and a good call to action.

Other Ways to Build One Way Links…

The article submission websites are not the only source of quality one way links. The articles published on your website can provide a great source of backlinks as well. If the articles are of great quality, you can ask other websites to publish these articles with a link to the article. It is important to use the direct link to the article and not the link to the home page of the website whenever possible. While home page one way links are great, deep links are even better.

Blogging is one of the easiest ways to create one way links to your website. Many businesses create a main website and then a blog for that website. It is very important to post more on the blog than just one way links to your website pages. The blog needs to gain just as much popularity as the website and if every post contains a link for personal use, the blog could be considered spammy. Readers tend to latch on to blogs that offer both great free information and one way links.

Freebies, Software and More…

One of the hottest trends in building backlinks are freebies and software. Websites that offer free eBooks or downloadable software will often include a link to their website within these freebies. Online video tutorials can also be used as a freebie on a website to boost one way links.

There are more than one hundred ways of building quality backlinks. The key is quality. Throwing your anchor text linked URL on just any article or a substandard software will not bring the visitor back for more. Earning a return visitor is the reason for taking your time and choosing the right backlinks. Your visitor will be impressed and tell others leading to organic traffic and better search engine clout.

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Keyword Stuffing and Anchor Text: Mortal Enemies

August 24, 2009 By Leave a Comment

There is nothing worse than reading a really good article only to see the resource box read http://anygivenwebsite.com. Anchor text is, without a doubt, one of the most important aspects of building backlinks to your website. There is a limit, however, to the number of keywords you can stuff into an article even if those keywords are the source of your anchor text.

The general rule of thumb for keyword or keyphrase percentage is 2% to 5% of the total words in an article. Online tools like Textalyser can help an author to tailor their keyword percentage within these numbers. If the article or blog posting is stuffed with more keywords, the anchor text could harm the website more than help it.

Bad Anchor Text?

When articles or blog posts are stuffed with keywords they run the chance of being marked as spam. The anchor text, often the same as the keyword of the article, will be linked using that stuffed keyword. Do you see the problem here? Keyword stuffing is bad and looks like an attempt to spam the reader. If the anchor text is a highlighted keyword, that link can be considered spam as well.

Many authors will choose to stuff an article full of keywords in an attempt to save time. There is nothing fast about building backlinks. Each article should fall within the accepted percentage of keywords in order to maintain the quality needed to be regarded as helpful and not spamful.

How Do I Know When Enough is Enough?

There is a simple trick to supplying the right amount of keywords within an article. For every 100 words of the article, use the keyword one time. The keyword should appear in the first sentence of the first paragraph and the last sentence of the last paragraph with the remaining keywords thrown into the paragraphs in between.

Keywords should also be used in other places to boost SEO. The title, description and resource box (for article submission websites) should all contain the keyword for the article. These keywords do not count in the overall percentage of keywords in the article, but do attract the reader that is looking for content on that subject. If you feel overwhelmed, there are services to help tweak your online publications for optimal benefit to your website.

Keyword stuffing is also a problem in terms of relevancy. There are too many cases on the Internet where articles are written with the use of a keyword that simply does not fit within the article. For instance, an article written about “holiday crafts” should not be used to promote an SEO company. While the article could offer great SEO, the visitors reading the article have no interest in that topic.

Building backlinks with anchor text is a foolproof plan in Internet marketing. Using those keywords, and anchor text, in the right percentage is essential to creating an article that is helpful to the reader, indexed by the search engines and considered great content and not spam.

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How To Dominate Your Marketplace With Organic and PPC Results

August 20, 2009 By Leave a Comment

Here is a problem most online retailers wish they had. What if your website ranked really high in organic search engine page rankings? For example, you showed up on the first page of most searches for your primary keywords, maybe even among the first three some of the time. What would that feel like? Most online retailers do not actually know but they certainly would like the opportunity to find out what that is like.

For most, this scenario conjures up a double whammy of profit. First, think of all the traffic that would come to your site and the likely sales that would bring! Second, think of the money you will save by not having to buy pay per click ads? But wait. Would you stop buying ads if you had such high organic ratings?

Our advice is that even if you are ranked number one in organic search engine page rankings, you still need to buy those pay per click ads based on the keywords that bring you those high organic rankings. Why?

The rankings may not last forever

If you have been working online for any period of time, you know that everything changes and does so rapidly. It is hard for marketing strategies to keep up with the changes in search algorithms, shifting market shares of the various search engines and new market entrants. Consequently, while you should congratulate yourself on the marketing savvy that got you such high rankings, you do not want to depend on those rankings to keep customers flowing to your business.

Dominate the marketplace

Your business will demonstrate itself as a market leader if you have both high organic ratings plus pay per click ads on the same page. That level of commitment makes a statement to potential customers.

If they are looking for a particular item and your name is all over the page, there will be a sense that they simply have to check out that site in order to have completely looked at the marketplace for the item and that is just what you want. If your website presentation is as good as your marketing, you should be able to convert a lot of those folks who came to your site because you seemed to have a commanding presence in the marketplace.

Keep your competitors out

In a corollary to dominating the marketplace, you also need to keep your competitors out of the marketplace where you can. Why give your competitors the opportunity to present themselves with a catchy pay per click ad right next to your organic listing? Or, adding total insult to injury, why let competitors advertise when a potential customer has searched on the name of your site? Be sure that you are presenting an aggressive presence in your target market. Your traffic and conversions should make it worthwhile.

Pay per click is low risk

The beauty of pay per click is that you only pay if someone clicks through to your site and that is what you want to have happen so it is worthwhile to pay when it does happen. Then it is your job to convert the traffic to sales.

There is enormous value in taking over organic search listings with pay per click ads. And what if you do not have top organic search engine listings? Read this advice in reverse. Reduce the competitive advantage of those who do hold the top slots by getting your ads placed on the same page, reducing their overall impact and dominance.

eSources is the Internet’s largest wholesale directory of verified wholesalers, dropshippers, manufacturers, importers and trade distributors. Start your online retail business today at http://www.esources.co.uk

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Quick Traffic Tips To Use When You Start An Online Business

August 7, 2009 By Leave a Comment

When you start an online business your main priority is to attract lots of traffic to site all eager to part with their money. Unfortunately, it doesn’t work that way and rather than encouraging people to buy from you, it will lose you potential repeat visitors.

If you want an immediate flow of visitors you can pay lots of cash for targeted traffic and spend money on Pay Per Click ads but the visitors aren’t guaranteed to buy anything or sign up to your list, and may not return to your website unless you offer something of value to them. Unless you are knowledgeable in the methods of Pay Per Click, you can also lose a lot of money.

When you start an online business build a website with your visitors in mind, think of what they are looking for and try to offer them something of value.

Keep the site simple to navigate making sure that you stick to one topic on each page. Promoting products from different topics or niches will confuse the visitor and make it hard to find what they are looking for. Make sure that pages load correctly and quickly and that the links are all working and open in a new page which will help to keep traffic at your site.

Start by choosing your keywords very carefully. Try to imagine what someone would type into a search box to find what you are offering? When you have decided what your keywords will be, use them in your website text. Make sure they are in the opening and last paragraph and through the body. It must read naturally and make sense to the reader or you will put them off straight away.

Submit your site to directory services to let the search engines know you are there. Add a blog page to your website where you can add daily posts with useful information. You can boost your sales by doing reviews of products on your site without a blatant hard sell. When you start an online business make sure that you only promote products which you feel have value for your customers and be honest. A happy customer will return!

Build your reputation and attract visitors by writing articles and submitting to article directories. This is where you offer valuable information and gain trust and respect. Hopefully your readers will decide to click on the link to your website in your article resource box.

No matter how many visitors you get daily to your website, they need to be targeted visitors who are looking for your product. When you start an online business you can pay for visitors to your website but this traffic isn’t usually targeted and will not stay on your site. This may make your statistics look good but provides no value whatsoever. Build traffic that provides long term value.

Don’t let the sale be the number one priority when building a website, offer something to your visitor that is free. After all, if you went to a website and found all the information you were looking for plus honesty and a free gift, wouldn’t you want to return!

Owner of http://www.onlinehomebased.com providing work from home ideas and opportunities all tried and tested. For your free CBMall and traffic ideas visit:

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Pay Per Click Tips and Strategies

July 25, 2009 By Leave a Comment

Pay per click campaigns are something a lot of internet marketers do to get traffic to their web pages. Most anyone online who does this type of campaigning looks for ways to increase conversion and reduce minimum bids.

PPC in a Nutshell:

When you search for something online and see a sponsored ad, this ad is being paid for by someone who wants it displayed when certain keywords are searched upon. If youre an internet marketer who targets the right keywords and writes a great ad, you are half way to making a sale.

The other half of the process happens when people get to your actual sales landing page. Writing great copy and converting browsers into buyers is something all internet marketers continually strive to improve upon. But the biggest battle, according to many, is getting the right traffic to the landing page in the first place.

By paying for your ad to be displayed at the right moments, youll have the potential to capture the attention of the people surfing the net who are interested in what youre selling. Here are some helpful tips to make the most of your PPC campaign

PPC Software

There are several software tools on the market that can help you manage your ad campaigns. Timesaving tools like SpeedPPC can make a big difference in how much time you spend managing your campaigns. These tools can also help you extract reporting that helps you identify whats working and whats not so that you can fine-tune your campaign.

Learn about SEO

While PPC is different from organic SEO, knowing why it works and how it works can help you. Also, if youre dominating the search engines organically and you have pay per click adverts as well, youve got a better chance of your prospects clicking through to your websites instead of your competitors.

Keyword Research

Part of what can make or break a successful payperclick campaign is the use of keywords. Go for the long tail instead of the short tail and spend time researching buying words versus browsing words. The right keywords can help you in a big way in terms of saving money and attracting targeted buyers

Writing the Ad

A good ad can be compelling to click. There are a lot of different techniques to help you find the right ad writing strategy. You might go for shock, you might go for curiosity, you might go for features and benefits. Whatever approach you take, youve got a small amount of space so being succinct is important.

Can you get rich from pay per click advertising?

Some do. Many dont. What probably separates the winners from those who walk away lighter in the pocket and dismayed is research and tools. Learn all you can about what successful pay per click marketers do in their campaigns and try to think like a customer in terms of choosing keywords, writing ads, and writing landing page copy / sales letters. The more you know, the more successful you can be. Some pay a lot of money before achieving that coveted first sale but there are tips, resources, tools, and software packages that can shorten the learning curve and increase your success rate.

Want to make pay per click profits? Learn more about PPC software tools like SpeedPPC by reading a SpeedPPC review from WebReviewer Matt Bredel, as well as getting other helpful tips, advice, and product reviews for those looking to make money from home at TheWebReviewer.com.

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