An email marketing solution will bring your landscaping business return customers throughout the seasons. Email marketing solutions are so cost-effective and have so many benefits. It is something that your business will not be able to give up, as it provides huge advantages for small businesses. As an owner and operator of a landscaping business, it is of the utmost importance for you to establish your business early by remaining in contact with customers, so that your work is consistent in the high season.
An email marketing solution is the best way to drive repeat business or secure new customers whom you have recently quoted. First of all, it costs just a few dollars to send one thousand professionally designed emails. Especially for landscaping companies, the design of your campaign is very important. Through an attractive email design, you will be able to gain more information on your customer’s interests, and, at the very least, whet their palate by allowing them to imagine everything that is possible for their own yards.
The design is very easy to accomplish, and anyone who knows how to turn on a computer will be able to create a masterful email marketing solution campaign. All it takes is having some digital photos of your work (make sure that they are well-lit beautiful images. After all, this is how you are selling your product), copying some words into the text editors that go with your images, and then just sending out your email. Your design will include various pictures of the work that your landscaping company has done. Make sure you include high-end work as well lower-cost work. When including this work, all images will be linked to your website (yes, having a website is imperative in this day and age). Linking is also a really simple task: all it takes a couple clicks of a button to have your images linked to your website.
The reason linking to your website is a crucial part of the design is because the top email marketing solution services offer a “tracking beacon” associated to the emails that are being sent out. With that beacon technology, you will be able to see exactly which of your subscribers have opened your email, which of them have clicked on the images (or links) in the email, and which have decided to forward the email on to their friends. Best of all, this tracking technology is fully included in your services, so you never have to pay extra for it. By designing the campaign to include different kinds of landscape designs, when your subscribers click on the links, you will be able to see through the tracking beacon where your customers’ interests lay. This is invaluable information, as it helps you with future campaigns. That is, you can target their interests and offer them tailored promotions so that they stay on as customers.
For those customers that do not click, you have still established your business in the mind of the potential repeat or new customer, as the preferred landscaper. This is crucial in making sure you have customers that are constantly in the “pipeline”, keeping business rolling during peak and off-peak season.
Another thing to keep in mind when venturing into an email marketing solution: It is important to use email as your method of communicating business matters with your customers. As an example, if you need to send an invoice, do it through email rather than snail mail. If you need to send quotes, send them through email. On the one hand, you will be saving money on paper and print, saving time and, therefore, even more money. On the other hand, you set the customer’s expectation to receive emails. They receive information quicker and have easier access to it, and they have less junk paper to store. So many people are already receiving their bills and invoices via email. In fact, many people are already expecting to receive information from you in this medium. Plus, if you perform official business via email, your customers are more likely to pay attention when you send out an email promotion, newsletter, etc.
An email marketing solution – with its low cost and high returns – will provide you with the most effective way to target your potential and return customers. By designing your campaign to gather information on your customers, you will be setting up your landscaping company to receive more and more work orders and estimates, keeping your business thriving and growing in any economic climate.
Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing solution package used by landscapers around the world. You can deploy comprehensive email marketing for your landscaping business with a no-risk free trial. Start harnessing the power of Email marketing solution solutions today!