If Copy is King, Context is Emperor

Not too long ago I came across a debate on a now-defunct Internet marketing discussion board concerning sales letters. One camp argued that a sales letter should stand alone and follow a specific format. The other camp argued that the sales letter should take into account the context of where, when, why, and by whom the it is likely to be read.

As it happened, the debate arose over a particular sales letter that many in the first camp regarded as ‘weak.’ In this case, the sales letter was the final element in a product launch sequence of communications, preceded by a series of pre-launch emails, reports and videos.

The first camp believed that the sales letter should have stood on its own merits, while the second camp believed that it was fine as it was and should have been judged within the context of the pre-launch / launch sequence. As for me, I was – and am – very much of the second camp.

As the title of this article indicates: if copy is king, context is emperor. Effective communication always takes into account the context – who is reading it, and why, how, where and when they’re reading it. Indeed, context is the reason why, for example, many participants in high profile Internet marketing product launches don’t end up reading the ultimate sales letter. They’ve already been ‘sold’ by the sequence of pre-launch emails, videos, reports and other elements.

For that reason, the sales letter at the end of the pre-launch / launch campaign does not, in some ways, have to be as ‘strong’ as, say, a sales letter that does not follow a pre-launch sequence.

That doesn’t necessarily mean the sales letter that comes at the end of a product launch should be put together as though it’s an after-thought. There will be some people who have either not gone through the launch sequence, or have gone through it and aren’t convinced, or for whatever reason want to read every word of the sales letter.

What proportion of people fall into this category will vary according to the situation, but it will usually be significant enough to justify putting a lot of effort into creating a top-notch sales letter. In fact, in recent launches I’ve seen marketers continue tweaking the sales letter after making the product available, clearly indicating the seriousness with which they regard the sales letter.

But the point remains that a product launch sales letter is likely to be different to one used for an audience that has not been ‘pre-sold’ in any way. Some may regard such a product launch sales letter as ‘weak’ because of this, but chances are that it wouldn’t be effective for the vast majority of readers if it was the same kind of sales letter used for a ‘raw’ audience.


Anna Johnson publishes Internet marketing newsletter, Kikabink News. Get a FREE subscription to Kikabink News as well as a FREE copy of Anna’s ebook, Killer Internet Marketing Tips, plus four FREE killer 60+ minute audio interviews with top Internet marketers: http://www.kikabink.com/kt/tips.htm

Internet Marketing Training Course – All You Need And Will Need Is Here

An internet marketing training course is extremely beneficial for someone who also only joined the ranks of numerous affiliate marketers in the industry. Affiliate marketing, to be sure, is a very simple, especially if you take the time to know the intricacies of the industry. But just the same, it requires you to learn some skills involved in marketing an affiliate product online. This is where an internet marketing training course comes in. Affiliate marketing, in concept, is simple, since all you have to do is drive traffic from your site to the seller’s site and convert that to a sale. Yet in order to do all those, you need to do certain things, and you need to acquire certain skills-hence making a training course necessary.

So when choosing an internet marketing training course, what should be the things that you need to keep in mind? More than that, what does a good internet marketing training course contain?

First off, before anything else, you need to assess your skills before choosing a training course. As mentioned earlier, affiliate marketing involves several other skills. You also need knowledge in certain areas in order to succeed in the industry. With this in mind, you need to choose an internet marketing training course that tackles areas of affiliate marketing that you need to focus on. For instance, you already have basic knowledge on building websites. Therefore, you need an internet marketing training course that tackles website building according to the requirements of affiliate marketing more than something that tackles the basics of building one up in relation to affiliate marketing. Here, not only do you save time, you also save money on an internet marketing training course that only deals with what you need to know according to what you already know.

There are several training courses that promise special techniques or programs that can supposedly help you launch your campaign. Should you get this kind of internet marketing training course? Basically, every training course has its own niche, since there are several courses available in the market today. They need to have that one special quality to make them stand out. Choosing this kind of training course is up to you, already this will definitely depend on your skill level. If you are a beginner, it is best to get a course that deals with the basic concepts. If you have been involved in this industry for so long, then you may get a internet marketing training course that promises these techniques. Take note that these techniques promised by a training course may not be what it seems, although, basically, any kind of knowledge is always helpful. The question here would be if you can afford them.

For beginners, it is best to get a training course that covers everything-web design, successful internet advertising and marketing, finding leads and marketing, converting visitors to buyers, among other areas and topics. Any training course that offer enough help to get you started is sufficient, since the only real training course that helps you in the end is experience.


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Affiliate Marketing: The Proper Promotional Strategy

Let’s face it, when dealing with affiliate marketing, the promotional strategy gives you an indication if it will be successful. We’ve seen so many people get pulled into 20 different directions that they end up right back at square one. However, there is a proper way to do and it involves having the right strategies and focusing in on one at a time.

Make Out a Schedule

It doesn’t matter if your niche is health and wellness, video games, entertainment, gardening, or youth baseball, because everyone needs the same type of schedule. What exactly are you planning? Well, you’re going to set aside time each day to work on a specific area of your affiliate marketing promotions. There are many to choose from, so we’ll give you the best we use.

One Article a Day

Article marketing is a fantastic way to bring in traffic, but you have to put in a lot of time. So before you spend 5 or 6 hours writing as many articles as you can, take a step back. If you’re on a time crunch, write just one article a day. Make sure you put it in your planner and actually stick to it. After the first month you will have 28-31 articles circulating the Internet.

Build a PPC Campaign

If you have the extra funds or received a voucher from your web hosting company, definitely take advantage of Pay Per Click campaigns. It doesn’t have to be anything expensive and you don’t have to bid on the pricey keywords, but just something that will bring in “targeted” traffic. This means they’re already interested in your affiliate marketing product and want more information.

Websites and Autoresponders

Nowadays you can find great web hosting plans and inexpensive autoresponders that get the job done. If you can combine the two of them together and offer a free report, newsletter, gift, or anything else for them, they may give you their email address. This is a great long term strategy because before you know it, you’ll have hundreds of subscribers you can email each week.

Where to Start

Even though these are the 3 best ways to make more money with your affiliate product, you have to organize it in the beginning. We recommend getting or building a website, adding your article content each day, and after a week or two, start using a pay per click campaign. Keep in mind there are several other areas to think about such as forums, personal email signature links, and forum links. However, you have to have the proper SEO strategy in order to make it work for you. If you can take advantage of all these things then the money will start to roll in each and everyday. In the end, knowing where to start is the hardest part.


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Using Your Blog To Make An Affiliate Marketing Profit

Affiliate marketing is a powerful way to create an income online.

The great thing about affiliate marketing is that in most cases it does not cost you a penny to begin working with it. One free method of making money with affiliate marketing is blogging.Affiliate marketers are using blogs to help promote their links. Blogging is a free method of advertising your affiliate links and is not hard to set up at all.

The only disadvantage of blogging is that it might take a little time before your blog builds up traffic enough to start seeing significant results. However, there are ways to get around that too (such as pay per click, but that’s not free). Since we are referring to promoting your affiliate marketing links with free methods, we are going to concentrate on how to build your blog up naturally to the point where you will begin to receive organic traffic from search engines.

1. Set up your free blog. You can get yourself a free blog at either blogger or wordpress.

2. Create a title for your blog that includes a major keyword you are trying to optimize for. Also, if at all possible, try to include this keyword in the URL of your blog.

3. Once your blog is created, begin adding content to it. You can include articles, posts, videos, links or whatever else you want that is relevant to your affiliate marketing products.

4. Be sure to add anchor links using your targeted keywords throughout your blog posts. For instance, if you are marketing an affiliate product in the weight loss industry, you will want to target keywords relevant to weight loss and hyper link them into your posts. (you can find more information on this simply by doing a search if you are not familiar with the process).

5. Many affiliate marketers like to create “reviews” for their affiliate products. You can do this either by buying the product yourself and then writing out a review on it or simply searching for information on the product and gain enough knowledge on the product to be able to write about it. Actually owning and tying the product and then writing about it works best.

6. Add pictures and graphics to add personality to your blog and make it easier on the eyes.

7. Add fresh content to your blog frequently and then ping your blog with services such as PingOMatic. You can also submit your blog feeds into places like Feedest or Feedage.

8. Write articles and link back to your blog. Comment on other people’s blogs, use bookmarking, web 2.0, forum posting and other forms of marketing to gain backlinks to your blog.

That is pretty much how you can make money with affiliate marketing using your blog. The more popular your blog becomes, the more visitors you will get. The more visitors you get, the more sales you are going to make with your affiliate products.

Again, it might take some time for your blog to get indexed in the search engines and for people to find it. If you keep adding fresh content, pinging and gaining backlinks, then you might just find yourself on the first page or two of search engines where you will begin to receive a flood of consistent traffic of motivated buyers.


To find out more about affiliate marketing tips, visit here: http://www.homeworking-profit.com/recommends/affiliateprofitsclub.html

Online Marketing Mistakes Best Avoided

Online marketing has many facets, some of which are intended to be left alone. Whether you are currently marketing your own product or service, or are involved in affiliate marketing, website marketers have made many mistakes in the past that can help you to make the most of your online venture. Knowing these mistakes and avoiding them like the plague can help you to make your marketing campaign successful.

First, using advertising messages that have been untested can be detrimental to your bank account. Pay Per Click or PPC advertising is very successful, but you must pay strict attention to the actual advertising message that you are using. Expensive advertising is successful only if you know how to reach your potential customers. Be sure that you research the best advertising messages or better yet, hire an experienced copywriter to give you the marketing message that will bring you the most business.

Now, everyone in online marketing wants to sell, sell, and sell. The smart thing to do however is to know your target audience. You will not be able to sell your product or service to everyone. Knowing who will be interested and who will actually purchase from you is of the utmost importance. Direct your marketing message to only those people who will be interested. Direct marketing to a targeted audience will not only save you time, but the time that you do spend on your marketing campaign will be much more successful.

Being too passive does not sit well with internet marketing. Not having enough calls to action either in your PPC ads, other advertising or even on your website can be detrimental to your ROI. If you are not asking for a sale, then why are you even bothering to maintain an online business? Along the same note, upsells are also important in increasing your revenue. If you have enough calls to action or are definitely asking for the sale in the preferred areas, then consider upsells to bring in even more income. Upsells can be anything from additional products, larger sizes or reports. Whatever you believe that will be a good accompaniment to your product or service can be used as an upsell. Be sure to add these to your website marketing campaign. You may be surprised at the amount of additional income you will accumulate.

Another mistake that many make in website marketing is not being and staying competitive. Being competitive is what propels us forward. Trying to outdo the competition causes motivation. If another webmaster in your niche has moved on to email marketing, then you should do the same. If you see the competition engaging in direct response marketing, or infomercials, then you need to step it up a notch. You need to research and decide if those types of advertising will be beneficial to your product or service. Keep in mind your advertising budget. You do not want to go bankrupt trying to keep up with the Jones so to speak, but you do need to ensure that you are doing everything within your power to stay ahead of the competition.

Speaking of advertising, another mistake that marketers often make is the attempt to create sales pages, press releases, ads, brochures or other advertising instruments by themselves. If you are not experienced in these fields, then it is best to hire someone who is. After all, you would never attempt to re-plumb your bathroom if you have no idea where to begin. You should not take on tasks that you are unfamiliar with doing. If you need a website designed and have no experience in doing so yourself, then hire a designer. The cost may seem a little steep, but in the long run it will benefit your business.


David Gervase is the President of Revenue Surge, a company which provides e-commerce website owners with a simple and effective platform to generate incremental revenue by displaying upsell offers to their customers post sales transaction. For a viable and innovative method of maximizing your sales and earning additional revenue at no cost, visit Revenue Surge.