The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

October 23, 2009 By Leave a Comment
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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List Price: $21.95
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The New Rules of Marketing and PR

October 22, 2009 By Leave a Comment
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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List Price: $16.95
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

October 22, 2009 By Leave a Comment
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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List Price: $14.95
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects[Read More]
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

October 22, 2009 By Leave a Comment
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
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Total Customer Reviews: (141)
List Price: $24.95
Sale Price: $16.00
Availability: Usually ships in 1-2 business days
Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz–when to use them and how simple it is to make them work.Learn[Read More]
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

October 22, 2009 By Leave a Comment
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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Total Customer Reviews: (71)
List Price: $15.99
Sale Price: $7.98
Availability: Usually ships in 1-2 business days
Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the[Read More]
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