CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
In our quest for cheap web traffic, we really have to think about one main factor and that is our budget. Also of course there is how much time and effort we are going to put into generating it as well. Although, if we have a relatively big budget, then we could hire a professional to help us.
To find out how much our click-throughs are costing us we have to divide the money we have spent by the number of clicks that have been generated. If you are only working on a smaller investment, then it is advisable to spend some effort and time and work on it personally. There are various methods we could use.
One of the best ways to get web traffic is to get some one way links to your site. It is good to get as many links as you can because this will mean that you will not only get some good targeted traffic to your site, it will also help with your search engine rankings.
The good news is that once you start getting articles published then you will start to get a never ending stream of traffic to your website. You will be amazed at the number of people who will want to link to your site. There are a lot of information starved people out there, believe me.
Pay per click is another way to get fast traffic to your website. It is simply a method by which you put your small ads on other peoples websites or search engines and you only pay for the traffic when someone clicks through to your site.
Pay per click can be quite cost effective. There are several things to take into consideration when you are using pay par click, ideally you will use long tail keywords that will help keep your costs down, also look for other ‘companion words’ to use that are cheaper as well. By this I mean, find words or phrases to use that are similar to what you are promoting.
Another idea with pay per click is to advertise similar products on your website, for example,if your website is about ‘aromatherapy’ , you may like to put a small ad about ‘weightloss’ somewhere on the page. This is a low key way to market your tue objective, the weightloss product.
A cheaper way to get links to your site is to build them yourself. Sort out what sort of campaign you want to develop and activate it using some software and continually submit your site every month. You can also exchange links with other webmasters.This can have the effect of doubling your own efforts automatically.
Rob Hillman is a Web Traffic enthusiast. For more information on Web Traffic please visit http://www.getsitetrsffic.me/
Here is a problem most online retailers wish they had. What if your website ranked really high in organic search engine page rankings? For example, you showed up on the first page of most searches for your primary keywords, maybe even among the first three some of the time. What would that feel like? Most online retailers do not actually know but they certainly would like the opportunity to find out what that is like.
For most, this scenario conjures up a double whammy of profit. First, think of all the traffic that would come to your site and the likely sales that would bring! Second, think of the money you will save by not having to buy pay per click ads? But wait. Would you stop buying ads if you had such high organic ratings?
Our advice is that even if you are ranked number one in organic search engine page rankings, you still need to buy those pay per click ads based on the keywords that bring you those high organic rankings. Why?
The rankings may not last forever
If you have been working online for any period of time, you know that everything changes and does so rapidly. It is hard for marketing strategies to keep up with the changes in search algorithms, shifting market shares of the various search engines and new market entrants. Consequently, while you should congratulate yourself on the marketing savvy that got you such high rankings, you do not want to depend on those rankings to keep customers flowing to your business.
Dominate the marketplace
Your business will demonstrate itself as a market leader if you have both high organic ratings plus pay per click ads on the same page. That level of commitment makes a statement to potential customers.
If they are looking for a particular item and your name is all over the page, there will be a sense that they simply have to check out that site in order to have completely looked at the marketplace for the item and that is just what you want. If your website presentation is as good as your marketing, you should be able to convert a lot of those folks who came to your site because you seemed to have a commanding presence in the marketplace.
Keep your competitors out
In a corollary to dominating the marketplace, you also need to keep your competitors out of the marketplace where you can. Why give your competitors the opportunity to present themselves with a catchy pay per click ad right next to your organic listing? Or, adding total insult to injury, why let competitors advertise when a potential customer has searched on the name of your site? Be sure that you are presenting an aggressive presence in your target market. Your traffic and conversions should make it worthwhile.
Pay per click is low risk
The beauty of pay per click is that you only pay if someone clicks through to your site and that is what you want to have happen so it is worthwhile to pay when it does happen. Then it is your job to convert the traffic to sales.
There is enormous value in taking over organic search listings with pay per click ads. And what if you do not have top organic search engine listings? Read this advice in reverse. Reduce the competitive advantage of those who do hold the top slots by getting your ads placed on the same page, reducing their overall impact and dominance.
eSources is the Internet’s largest wholesale directory of verified wholesalers, dropshippers, manufacturers, importers and trade distributors. Start your online retail business today at http://www.esources.co.uk
If you are an internet marketer, a mailing list is your money making machine. Having a mailing list is very important if you want to achieve success with internet marketing. So if you are not building your own list now, you should do it as soon as possible.
Many internet marketers have difficulty building a responsive mailing list. If you do not have any clue on how to do it, you are at the right place. In this article, let me share with you 5 ways to build a responsive mailing list fast.
- Create a squeeze page and place simple lead capture form on it. Placing lead capture form onto your page is not as hard as you think it is. It is as simple as copy and pasting some code from your autoresponder and placing it on your web page. You should place the form above the fold so that it will be the first thing that people see when they visit your site. Try to remove distractions like links to other pages of your site. The objective of a squeeze page is to entice people to either opt into your list or leave your site. To entice people to opt into your list, you can offer something of value for free.
- Drive the right traffic. If you want a higher opt in conversion, you need the right traffic. So identify your visitors and make sure that your marketing efforts are driving the right people to your page.
- Create a short report or e-book and add to JV giveaway events. Spend some money to buy PLR content and repackage the content to an e-book. Do up a simple cover page for it and rebrand the e-book as your own. The content of the e-book does not need to be complex. Just make sure that you come up with a good title for your e-book that will make it appealing and capture the attention of the people. JV giveaways are events that are organized by big name internet marketers where they will invite others to contribute to the event by offering a product of their own.
By trying out the 3 methods that I shared with you today, you can definitely increase your mailing list size in the next few weeks. All these methods are free and you have nothing to lose. Try them out and see the response.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.
Find out more about Search Engine Marketing at http://www.optimalonlinemarketing.com/