Each page on a website has the potential to act as a landing page because it has its own ranking potential. This makes it important to optimize each page on a website for a phrase or a series of related phrases. This process is called SEO copywriting and is an important part of marketing your content online. To help you effectively optimize your page copy, here are 6 tips for content SEO.

Keyword Density is a Waste

Keyword density is a misguided metric for success. Repeating a keyword many times does not make a page more relevant. In fact, too much can make a page less relevant. To prevent this, avoid basic metrics like keyword density.

Write content with keywords in mind, but write naturally. By writing naturally, you correctly enforce a page’s topic by using semantically related terms. In addition, you’re able to mention phrases and words that can pull in unexpected long-tail searches.

Use Keywords in Headings

Heading tags in HTML carry semantic value. These tags help define the main topic of a page. This is a great place to put keywords, which helps enforce the theme of the page.

I recommend using only one H1 per page and making it unique for that page. In addition, there is some evidence that setting your headings to be different from your title may be useful.

Put the Keywords in the Right Place

There is no perfect keyword placement, but you can increase the prominence of a keyword by placing it in several important places. Include the keyword early and often in your page copy. I like to use the keyword in the first 100 words and the last 100 words. It is also great to use it in elements like bold, images, and lists.

Don’t Focus on One Phrase

I recommend using variations of your primary keyword. Be sure to use both singular and plural versions. In addition, use stemming to create more variation. If you can apply a modifier to your keyword, do that as well. Not only is this a natural way to write, but also it helps you target more keywords.

Spread Your Keywords Out

Although keyword density is unimportant, keyword disbursement is very important. When writing naturally, keywords are often spread out. Do not clump all your keywords together, but spread them throughout your copy.

Write Good Online Copy

One of the most important things to learn in online marketing is how people read online. People generally scan pages looking at elements like headings, bolds, images, and lists. They look for interesting items and then stop to read. Then they return to the scanning behavior. By making a page easy to scan and digest easily, you create a piece of content that is well received. Popular articles and pages perform well in search because they naturally attract links.