October 12, 2009 By Leave a Comment

Phrases That Sell

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And[Read More]
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August 24, 2009 By Leave a Comment

Google Caffeine: The SEO Keyword Just Got More Important

The Internet is chattering about the test release of the newest version of the Google search. This new version has been named Caffeine and for all the right reasons. According to a Mashable test, the results can appear as much as 50% faster than with the old Google search. While Google Caffeine may take half the time to return results, it is the specific results that could be very important to SEO professionals.

Why is Google so Powerful?

Google currently controls more than 70% of the searches on the Internet. This means that 70% of Internet users will search for the information they want using Google as opposed to Yahoo, Bing or the fading AOL. These users are typing in what the SEO world considers long tailed keyword phrases and according to Google, Caffeine will give them more relevant results even if they do not notice the difference. In terms of SEO, there is a very real difference.

When testing the new Google Caffeine against the old version of Google, the results for popular keywords were much more tailored to that keyword. Whereas before, Google results could contain websites that were fakes or duplicates of other high ranking websites stuffed with keywords, the new results seem to weed out the short cuts and focus more on the websites that truly utilize the power of keywords and keyword phrases.

While the algorithm is clearly different and one that SEO professionals will need to figure out when working with their clients, the power of the keyword has never been more pronounced. Quality backlinks and deep links are going to remain highly important. The smaller website is also getting a bit of a boost from the new Google Caffeine.

These smaller websites are often the ones that utilize backlinks and deep linking practices to boost their search engine rank placement (SERP). It seems that Google is finally noticing the hard work and dedication of these smaller websites by giving them a higher ranking on the results pages.

What Does This Mean For SEO?

The most popular websites in the world will generally not see a difference in their page rank. These websites have years of SEO work and backlinking on their side. The smaller website, however, will need to take a harder look at their keyword focus and their Internet marketing. Utilizing a backlink building software or professional backlink building company could be of great use when the new Google Caffeine goes live for the world.

There is also some speculation that websites with a larger inventory of pages and deeper links will fare better with the new Google search engine. This is a welcome change for websites who have been trying to gain page rank and position on the SERP to no avail. In order to take advantage of the new algorithm, the keyword SEO tactics of old simply need to be revisited. Working hard on SEO is still important with a few tweaks on the horizon it seems.

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August 21, 2009 By Leave a Comment

Cheap Web Traffic – Consider A Few Points

In our quest for cheap web traffic, we really have to think about one main factor and that is our budget. Also of course there is how much time and effort we are going to put into generating it as well. Although, if we have a relatively big budget, then we could hire a professional to help us.

To find out how much our click-throughs are costing us we have to divide the money we have spent by the number of clicks that have been generated. If you are only working on a smaller investment, then it is advisable to spend some effort and time and work on it personally. There are various methods we could use.

One of the best ways to get web traffic is to get some one way links to your site. It is good to get as many links as you can because this will mean that you will not only get some good targeted traffic to your site, it will also help with your search engine rankings.

The good news is that once you start getting articles published then you will start to get a never ending stream of traffic to your website. You will be amazed at the number of people who will want to link to your site. There are a lot of information starved people out there, believe me.

Pay per click is another way to get fast traffic to your website. It is simply a method by which you put your small ads on other peoples websites or search engines and you only pay for the traffic when someone clicks through to your site.

Pay per click can be quite cost effective. There are several things to take into consideration when you are using pay par click, ideally you will use long tail keywords that will help keep your costs down, also look for other ‘companion words’ to use that are cheaper as well. By this I mean, find words or phrases to use that are similar to what you are promoting.

Another idea with pay per click is to advertise similar products on your website, for example,if your website is about ‘aromatherapy’ , you may like to put a small ad about ‘weightloss’ somewhere on the page. This is a low key way to market your tue objective, the weightloss product.

A cheaper way to get links to your site is to build them yourself. Sort out what sort of campaign you want to develop and activate it using some software and continually submit your site every month. You can also exchange links with other webmasters.This can have the effect of doubling your own efforts automatically.

Rob Hillman is a Web Traffic enthusiast. For more information on Web Traffic please visit http://www.getsitetrsffic.me/

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August 7, 2009 By Leave a Comment

6 Tips for Optimizing Page Copy for SEO

Each page on a website has the potential to act as a landing page because it has its own ranking potential. This makes it important to optimize each page on a website for a phrase or a series of related phrases. This process is called SEO copywriting and is an important part of marketing your content online. To help you effectively optimize your page copy, here are 6 tips for content SEO.

Keyword Density is a Waste

Keyword density is a misguided metric for success. Repeating a keyword many times does not make a page more relevant. In fact, too much can make a page less relevant. To prevent this, avoid basic metrics like keyword density.

Write content with keywords in mind, but write naturally. By writing naturally, you correctly enforce a page’s topic by using semantically related terms. In addition, you’re able to mention phrases and words that can pull in unexpected long-tail searches.

Use Keywords in Headings

Heading tags in HTML carry semantic value. These tags help define the main topic of a page. This is a great place to put keywords, which helps enforce the theme of the page.

I recommend using only one H1 per page and making it unique for that page. In addition, there is some evidence that setting your headings to be different from your title may be useful.

Put the Keywords in the Right Place

There is no perfect keyword placement, but you can increase the prominence of a keyword by placing it in several important places. Include the keyword early and often in your page copy. I like to use the keyword in the first 100 words and the last 100 words. It is also great to use it in elements like bold, images, and lists.

Don’t Focus on One Phrase

I recommend using variations of your primary keyword. Be sure to use both singular and plural versions. In addition, use stemming to create more variation. If you can apply a modifier to your keyword, do that as well. Not only is this a natural way to write, but also it helps you target more keywords.

Spread Your Keywords Out

Although keyword density is unimportant, keyword disbursement is very important. When writing naturally, keywords are often spread out. Do not clump all your keywords together, but spread them throughout your copy.

Write Good Online Copy

One of the most important things to learn in online marketing is how people read online. People generally scan pages looking at elements like headings, bolds, images, and lists. They look for interesting items and then stop to read. Then they return to the scanning behavior. By making a page easy to scan and digest easily, you create a piece of content that is well received. Popular articles and pages perform well in search because they naturally attract links.

Justin Briggs is an SEO who does online marketing work in Nashville, TN. Visit his site at: http://paramoreredd.com/

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July 26, 2009 By Leave a Comment

Always Use a Call to Action in Your Marketing Efforts

Youve probably had some young person come to your door. They have something to sell for a club or organization they are a part of. Some kids are more successful than others in door-to-door sales. I know of a friend who, in Jr. High, appeared to be able to sell magazines as if they were ice cubes in Arizona. It seemed as if no one turned her down.

On the other hand there are other young people who almost give the impression they dont really want you to buy anything. You might hear them say something like, You probably dont want to buy anything. Do ya?

These young people either have no confidence in the product or no confidence in themselves. The potential customer understands this and unless they take pity on the young salesperson they will ultimately send them kindly away.

Is it possible you have a great website that essentially treats sales with a, You probably dont want o buy anything attitude? A call to action tells customers you believe in what you sell, you believe it has value and you think it can benefit customers. Without a call to action customers may be left wondering what they are supposed to do with the information youve given.

You dont need to hard sell a product, but you should give visitors the chance to respond. Consider the following phrases.

Are you ready to take the next step?
Lets get started.
Click here to learn more.
Want to find out more? Click now.

These and similar phrases are an important way for you to engage potential customers with a call to action. It lets the consumer know you are interested in a sale, but more important it urges the consumer to respond. The motivation could be curiosity or desire, but you are keying in on a purpose that urges them to trust you enough to find out more.

The next step you provide potential customers may or may not be an order form. You might explain the product, service or offer in greater detail. Perhaps you can provide testimonials from satisfied customers. You should consider the possibility of a free sample. This could be a special report, ebook for sign up or an actual sample product in exchange for their contact information.

Your call to action should never bully site visitors because a hard sell at this level simply means the consumer will have every reason to consult their back key or search function. No consumer needs to put up with harsh sales tactics online. If this is the method you are comfortable using in a traditional retail setting you will need to discover a new tactic in online sales.

A positive call to action will be the place of common ground with your prospective customer. It allows them the understand you would like them to trust you enough to take the next step, but there is no idle or vague threat involved in the decision making process.

It is always best to determine in advance of an online business startup if you truly believe in what you are about to do. If so, urge potential customers forward without unintentionally sending them home.

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