When you start an online business your main priority is to attract lots of traffic to site all eager to part with their money. Unfortunately, it doesn’t work that way and rather than encouraging people to buy from you, it will lose you potential repeat visitors.
If you want an immediate flow of visitors you can pay lots of cash for targeted traffic and spend money on Pay Per Click ads but the visitors aren’t guaranteed to buy anything or sign up to your list, and may not return to your website unless you offer something of value to them. Unless you are knowledgeable in the methods of Pay Per Click, you can also lose a lot of money.
When you start an online business build a website with your visitors in mind, think of what they are looking for and try to offer them something of value.
Keep the site simple to navigate making sure that you stick to one topic on each page. Promoting products from different topics or niches will confuse the visitor and make it hard to find what they are looking for. Make sure that pages load correctly and quickly and that the links are all working and open in a new page which will help to keep traffic at your site.
Start by choosing your keywords very carefully. Try to imagine what someone would type into a search box to find what you are offering? When you have decided what your keywords will be, use them in your website text. Make sure they are in the opening and last paragraph and through the body. It must read naturally and make sense to the reader or you will put them off straight away.
Submit your site to directory services to let the search engines know you are there. Add a blog page to your website where you can add daily posts with useful information. You can boost your sales by doing reviews of products on your site without a blatant hard sell. When you start an online business make sure that you only promote products which you feel have value for your customers and be honest. A happy customer will return!
Build your reputation and attract visitors by writing articles and submitting to article directories. This is where you offer valuable information and gain trust and respect. Hopefully your readers will decide to click on the link to your website in your article resource box.
No matter how many visitors you get daily to your website, they need to be targeted visitors who are looking for your product. When you start an online business you can pay for visitors to your website but this traffic isn’t usually targeted and will not stay on your site. This may make your statistics look good but provides no value whatsoever. Build traffic that provides long term value.
Don’t let the sale be the number one priority when building a website, offer something to your visitor that is free. After all, if you went to a website and found all the information you were looking for plus honesty and a free gift, wouldn’t you want to return!
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