Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Overall Rating:
Total Customer Reviews: (89)
List Price: $16.95
Sale Price: $8.92
Availability: Usually ships in 1-2 business days
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to[Read More]

Phrases That Sell

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Overall Rating:
Total Customer Reviews: (40)
List Price: $17.00
Sale Price: $4.99
Availability: Usually ships in 1-2 business days
“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And[Read More]