Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

October 22, 2009 By Leave a Comment
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects[Read More]
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Clickbank Pirate – 4 Essential Affiliate Tips

August 24, 2009 By Leave a Comment

In the world of affiliate marketing, any information advantage is worth taking, yet a lot of basic assumptions go unquestioned.

There’s a wealth of information on affiliate marketing, some relevant and some not, and it’s worth cutting through it to make sure that you’re only getting the information that you really need.

While many affiliate marketers are loaded to capacity with expert tips and tricks, it’s ultimately the basics that are responsible for 90% of your success.

With that in mind, lets get started on the four most important tips and tricks for affiliate marketers.

#1 Appeal to your audience, not someone else’s.

There’s nothing worse than spending masses of time and money trying to convince someone to buy your produce when they have no interest in it, or any real need for it.

While catch-all affiliate programs will often try to capture everyone, the smartest affiliate marketers identify their audience and do everything they can to convert them to their product.

Don’t waste your time marketing your sporting gear to retirees, target it to the 20-somethings who are deeply involved in the field you’re covering. You’ll see your conversions shoot up, along with your profits.

#2 Only market products with a healthy commission.

That 1% commission on a $2000 product might bring in a decent amount of money for you, but how often are people really going to commit that much money to an online purchase?

Spend your advertising time and money on marketing a product that will convert and provide you with a healthy commission at the same time.

There’s no point chasing down big sales when it’s exponentially easier to make 20 smaller ones.

#3 Make sure your sales copy is clean, easy to read, and free of any errors.

You’d be amazed how many sales pages are devoid of any real substantial information, populated by misspelled words, and unnecessarily long and boring.

Make sure you’re not one of those people that throw up a pre-assembled sales page rife with spelling errors and expect to make a massive amount of money from it.

You might convert 1 in 10,000 people to buy from you, but the lack of professionalism will have a massive negative effect on your conversion rate. Invest some time and money into a good sales page, and watch your buyers roll in.

#4 Don’t get upset if things don’t initially go your way

There are always bad days in affiliate marketing. Whether people are more focused on other things, or there just isn’t an incentive to buy that week, don’t let it get to you. If you’re got everything set up properly, and your website looking professional and convincing, you’ll ultimately get some sales. Pessimism is the death-blow of any affiliate business — if you let it consume you you’ll ultimately fail.

Smart affiliate marketers let their pessimism inspire them rather than destroy their chances at success. Take the inspirational route instead of letting your negative emotions control your success.

To learn more about affiliate marketing, check out the free Super Affiliate report at http://cbpirate.com/s/autopilot/Morgan

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An Overview of Affiliate Marketing and How to Increase Profits

August 20, 2009 By Leave a Comment

As an experienced affiliate marketer myself, I can relate to the challenges faced by all of you out there just starting out. So lets take a look at exactly what affiliate marketing is and how to maximize your efforts to centralize your focus.

Affiliate marketing defined

In a nutshell, affiliate marketing is a way to sell products supplied by other people for a commission on each sale. This benefits the product owner as well as the affiliate. The owner gets their product seen and viewed by a great number of people. You, as an affiliate, promote that product and find prospects who are interested in that product. For this work, you receive a portion, normally between 30% and 75% of the sell price, as a commission.

The problem with promoting numerous affiliate products

Usually, the affiliate program will give you an affiliate link to the products sales letter or home page. That link points back at you so the owner knows who to pay for that sale. The problem with this is that the links are very long, complex and cannot possibly be remembered later. So if you are promoting a number of different products, you will have to keep track of all those links and campaigns separately. That can be a burden, to say the least.

The solution that works!

The best thing you can do is to start a central affiliate web site where you can promote ALL your affiliate products in one place. This gives you one place to go and see your progress at any given moment. It also gives you one, central place to send all your prospects. Once there, they will not only see the product that brought them there, but ALL the products you have available.

Having your own web site to market your affiliate items has several major benefits, including:

1. Traffic generation is easier. Send all your prospects to one place for all the products in your directory, whether it is 10 or 1000.

2. Makes you noticeable as an individual. By drawing people top tour own web site, you can build those relationships and work them to other products that they may find useful.

3. Total control over the way it all looks. Present the links to the products in any way you like. You will have complete control over the layout and presentation.

4. Total control over the content. You will also have complete autonomy over the text that is placed on the site. As long as it doesnt violate the terms of the affiliate agreement, you can use it. This includes the anchor text (words that are hyper-linked to the sales page for the product).

5. Reporting is key. The host company always makes certain reporting available to even free members. You can target the times of day that people navigated to your site, which pages they accessed most often and where they came from. All is very good info for you to have access to.

There are more than just these benefits, but you get the idea. Having your own web site to bring visitors to is the most powerful way you can work your affiliate products/services.

Judy Hay is the webmaster of http://www.sizzlingsuccess.net Visit her site to get your own money making affiliate website set up for free.

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Several Ways to Earn Money From Your Expired Domains

August 2, 2009 By Leave a Comment

Making money by selling expired domains is gaining immense popularity because of its potentialities to make lot of profits. Many expired domain traders treat this business very seriously and they use a number of methods and strategies to sell their domains at very lucrative prices. Also known as virtual estate properties, expired domains and domains expiring are some of the hottest business opportunities in the world.

Experienced domain traders use one or a combination of different methods to make money from their stock of expired domain names. These may include such methods as domain parking, domain name selling, or domain flipping. A well-planned combination of these methods will provide you with very high income making potential. Here are some details about each one of these methods:

Domain Parking: This is the starter method to earn money from your domain names. It is easy to set up a domain parking account and simple to operate it, as the domain-parking firm will take care of that aspect. What you want to do is to sign up for an account on one of the well-known domain-parking firms and use the web page provided by them to host your name. Most of your web site visitors are un-targeted and they will click on one of the ads provided on your web page. The method used here is the famous pay-per-click system and the income earned by you depends on the number of visitors who click on the online ads to visit other web sites. The only downside of this income generating method is its inability to provide a large stream of income. However, for a newbie entrepreneur, this is a safe and assured method to make some amount of money.

Expired domain name selling: This is perhaps the most famous method for making money with expired domain names. People make millions by selling their special domain names while the average capacity to earn money by selling an average expired domain is about $25. There are records of unique domain names sold for millions of dollars. Expired domain name reselling is highly competitive and the place where you buy them can be just like an auction house where people will be fighting to buy their products and services. Some experienced domain name traders buy domain names and sell them at regular basis to create a constant pool of income.

Domain flipping: Expired domain names traders also convert one or two of their domains into highly useful and beneficial web sites that will be potential money-spinners. Domain flipping is a thoughtful method of converting an expired domain into information and content rich web portals. Smart domain traders succeed in driving lot of traffic to their flipped web sites. Web sites with plenty of traffic can help them to reach top of major search engines like Google and Yahoo. People love to buy web portals that contain useful content and information apart from lot of incoming links and traffic. You can also use sophisticated techniques like Pay-per-click (PPC) Affiliate marketing Search engine optimization (SEO) and RSS feeds to make he flipped web portal income enabled and value added.

John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomaingain.com which provides complete and up-to-date information on expired domains and their eternal secrets.

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List Building is Your Number 1 Priority

July 30, 2009 By Leave a Comment

List building is the first and most important step in internet marketing. Everybody says the money is in the list. What this means is that you have to have an audience to sell to. That audience is your list.

List building happens when people subscribe to your list by responding to one of your ads or give aways, or products. You have to use an opt-in form to capture the name and email address of the person. This is very important. Even if you are selling someone elses products, you should always use a squeeze page with an opt-in form, so that you not only sell the product, but you capture the information of the buyer who then becomes your subscriber on your own list.

This list becomes your most treasured possession in internet marketing. These are the people you are going to promote to over and over again. You can promote your own products if you have them, you can promote someone elses products as an affiliate, and you should also send them content and great information that will help them in their online business. This way they will be happy to stay on your list and will probably continue buying from you.

To start list building, there are a few simple things that work. You can sell your own product, if you have one. If you dont, you can buy a product that comes with private label rights or resale rights, and you can sell it and keep 100% of the profits. This is a very easy way to have your own product that you can start list building with.

If you can join giveaway events and contribute a product to give away, that will help you get sign ups. Sometimes you get products that have giveaway rights, and you can make a squeeze page and a download page to give them away at these events.

You can also go to Clickbank or PayDot.com and start promoting products as an affiliate. You sign up to their affiliate programs, and you get your affiliate link to promote any of their products. Or you can sign up to affiliate programs directly through the website of any vendors who pay affiliate commissions for the sale of their products.

A great way to get sign ups is by giving away something. At the beginning when people dont know you yet, you need to get their attention, and if you give out some good content for free, you will probably get people to sign up and they will return to buy from you, provided it is really good content.

You have to start with tiny steps, and be patient. It might take a little time to start seeing results, but the more content, links and products you have out there, the sooner you will start making money. As you know, the Internet is very viral. This means that content spreads on the Internet like a virus. You put your links out there and they will be distributed by others in many directions all over the Internet. The more content you build up and distribute, the more viral results you will have.

A lot of people wonder why they are not making any money online. Many of these people do not have a list. Well, that is really the first step. It is very good to have your own product, but if you have no one to sell it to, you will not make any money. So list building should be your number 1 priority. Once you amass a list of hundreds or thousands, you are in. Then all you have to do is keep your list happy, make them great offers, and enjoy the ride.

I am an active internet marketer. I sell my own products and other people’s products as an affiliate. I am an Expert Author in Ezine Articles. Be sure to sign up to my free newsletter Here!

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