Internet Marketing Advice: Building an Online Presence

If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible.

One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, choosing a good domain name and implementing other fundamental strategies that can aid in your success.

Internet gurus who give expert Internet marketing advice say that many people fail in internet marketing because they spend some time on basic SEO, but they don’t spend time on other strategies to increase their online presence. If you truly want to grow your business, you have to do much more than just basic SEO.

One of the other tactics that you can use is to participate in social networking. Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.

If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won’t work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.

Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and Google.

By providing unique, interesting and valuable information in your articles you can increase your site’s reputation and establish yourself as a knowledgeable member of the community. People will begin to seek you out as a trusted source of information, and you’ll see more traffic to your site.

These are just a few of the ways that your site can see an improved online presence. The best path to success is one that involves many different techniques that work together to produce the greatest results.

Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at:

The Four Critical Components To Writing Attention Grabbing Headlines

This is not only one of my favorite topics but one of my favorite things to do: Writing powerful, “attention grabbing,” benefit driven, knock out punch headlines that are oozing with excitement that get your prospects to TAKE ACTION! (ok, clearly got carried away right there).

The headline of your sales messages, whether in an on-line ad, in the local newspaper or in an email subject line is responsible for 70% to 80% of the response from your sales message. The success or failure of any marketing effort rests, to a large degree, on the power of your headline.

Pay very close attention…

David Ogilvy is one of the most respected modern day marketing authorities. He revealed that, with the average headline, only 200 people out of 1000 will go on to read your ad. And that is where your profit is sitting. Capture another 200 customers with an exciting headline and you will double your sales. Lose 100 readers with a poor headline and you lose half your sales. Big difference.

Headlines are just that important. Even poorly written ads have been very successful because of the overwhelming power of interesting and exciting “attention grabbing” headlines.

Your prospects will decide whether to read your sales message in only two or three seconds. That’s all the time they will give you to scan your headline. Really, you and I are no different. We do not READ a newspaper, we SCAN the headlines, article headlines and ad headlines. We are looking for only what interests us at the moment.

Here are four critical tips for writing your next powerful, “attention grabbing” headline for your home business enterprise:


I know this may seem like a “no-brainer” but I see this mistake time and again, particularly in local newspaper advertising or on web sites. And even more amazing, the ads the newspaper “experts” use to promote themselves seldom follow this rule.

Take a look through your newspaper. Notice how many businesses start out their ad with their store name and location right at the top. HUGE mistake! This is a terrible waste of their prime “real estate.” It’s an ego thing and can easily cost them 25% to 50% of their potential sales.

Always keep in mind, the public could careless about you or your product. Sorry to be the one to tell you that. Tough pill to swallow sometimes, I know, but the fact of the matter is; they’re only interested in themselves and fulfilling their current desires. As humans, we are all self centered by nature. That doesn’t mean we’re selfish, just self-centered on “what’s in it for us.” Big difference.

Put your company name at the bottom. If the headline draws them in to read your ad, and you convince them to take action they will find your business name, no matter how small.


The “punch line” is the unique and powerful part of your sales message. You aren’t telling a joke here. Do not save the best part of your offer until last. Determine the most compelling part of your offer and put it right at the top of your ad in BIG, bold print. Virtually shout it out! And make the wording active, not passive.

For example: “Save 50% On Your Next Suit” is passive. “Take Home Two Suits For The Price Of One” is an active headline.


Here is another costly mistake you will see every day. Do not try to get everybody to read your ad by being vague or cute. “Everybody” is not your potential customer. Your prospects are only those who want today what you have for sale today. By trying to capture everybody, you will actually lose many of your most important prospects – the ones that want to give you money.

Your headline should sort out the buyers. Be specific. If you are selling Mens Suits, then say “Men’s Suits,” not “Mens Clothing.” Do not say “Men’s Clothing Sale.” Say something like: “Men’s Suits – Two For The Price Of One For A Limited Time.” The more focused your headline, and your sales message, the better the response.


The headline should be as few words as possible, yet long enough to tell them what you are selling and why they should read your message. Usually ten words or less is a good target. The consumer will read longer headlines if the first four words grab their attention. If you need more words, start with a large, short headline leading to a smaller type, longer worded sub-headline.

Email ‘Subject Line’ Tip:

No matter what subject line you write, keep it short and sweet, because many e-mail programs cut off long subject lines. Here are the maximum subject line lengths (including spaces) in some popular e-mail programs:

AOL: 52 characters

Hotmail: 45 characters

Outlook Express: 64 characters

Yahoo: 80 characters

Here are some simple and fun ways to find profitable headline ideas:

  • Look through your newspaper every day. Watch for headlines on articles and ads that really grab your interest. Think about why those headlines worked on you…
  • While waiting to check out at the supermarket, read the headlines on the gossip tabloids. Those headlines are THE main reason, if not the only reason, millions of people buy them every week. Super market tabloids have the highest paid copywriting experts on staff who do nothing but write compelling and extremely profitable headlines. And these headlines are always good for a little entertainment too…
  • Your junk mail is a virtual goldmine of great headlines and sub-headlines. Save the ones you like for future use. Mix, match and adapt these headlines to suit your home business. If you see a headline used over and over again, it’s because it is making a lot of money for that company. You do not have to re-invent the wheel. Somebody paid $1000′s to write that headline, and $1000′s more to test it – and you get to use it free.
  • Practice writing good headlines in the subject line of your personal emails. This is fun practice and your recipients will enjoy it too. “RE: This Weekend” is passive and boring. “RE: Let’s Hit The Beach This Weekend” is active and exciting…
  • Buy a good book on marketing! You should be involved in at least one marketing or copywriting related book or course at ALL times. Continuing education in this area will be a HUGE difference maker in your marketing efforts. Hands down.

If you follow these tips, you will become an expert in no time – smarter than 90% of your competitors and 80% of newspaper advertising consultants.

Andrew J. Cass is a Home Business Development Expert and Professional Marketing Consultant. To learn how you can achieve more in the next 12 months than the previous 12 years and explode your Home Business empire, sign up for Andrew’s FREE Ezine at:

An Overview of Affiliate Marketing and How to Increase Profits

As an experienced affiliate marketer myself, I can relate to the challenges faced by all of you out there just starting out. So lets take a look at exactly what affiliate marketing is and how to maximize your efforts to centralize your focus.

Affiliate marketing defined

In a nutshell, affiliate marketing is a way to sell products supplied by other people for a commission on each sale. This benefits the product owner as well as the affiliate. The owner gets their product seen and viewed by a great number of people. You, as an affiliate, promote that product and find prospects who are interested in that product. For this work, you receive a portion, normally between 30% and 75% of the sell price, as a commission.

The problem with promoting numerous affiliate products

Usually, the affiliate program will give you an affiliate link to the products sales letter or home page. That link points back at you so the owner knows who to pay for that sale. The problem with this is that the links are very long, complex and cannot possibly be remembered later. So if you are promoting a number of different products, you will have to keep track of all those links and campaigns separately. That can be a burden, to say the least.

The solution that works!

The best thing you can do is to start a central affiliate web site where you can promote ALL your affiliate products in one place. This gives you one place to go and see your progress at any given moment. It also gives you one, central place to send all your prospects. Once there, they will not only see the product that brought them there, but ALL the products you have available.

Having your own web site to market your affiliate items has several major benefits, including:

1. Traffic generation is easier. Send all your prospects to one place for all the products in your directory, whether it is 10 or 1000.

2. Makes you noticeable as an individual. By drawing people top tour own web site, you can build those relationships and work them to other products that they may find useful.

3. Total control over the way it all looks. Present the links to the products in any way you like. You will have complete control over the layout and presentation.

4. Total control over the content. You will also have complete autonomy over the text that is placed on the site. As long as it doesnt violate the terms of the affiliate agreement, you can use it. This includes the anchor text (words that are hyper-linked to the sales page for the product).

5. Reporting is key. The host company always makes certain reporting available to even free members. You can target the times of day that people navigated to your site, which pages they accessed most often and where they came from. All is very good info for you to have access to.

There are more than just these benefits, but you get the idea. Having your own web site to bring visitors to is the most powerful way you can work your affiliate products/services.

Judy Hay is the webmaster of Visit her site to get your own money making affiliate website set up for free.

Traffic Generation with Video Marketing

Video marketing is one of the latest trends in the world of online marketing. Everyone is always looking to get an edge on their competition and one of the newest ways to try to do just that is with the creation and distribution of videos to various websites. With video marketing, you can expand your reach and find a potentially huge amount of prospects and future customers. You’ll also be able to improve your positioning within the search engines themselves, continuing to drive more traffic to your website in the process.

The act of video marketing is very similar to that of article marketing. With article marketing, you write and distribute articles related to your market and industry. With each article that you create and distribute, you get the opportunity to include a resource box. This resource box is like a short, enticing sales pitch to get people to visit your website. In your resource box you can include your own backlinks, which sends people to your website directly and also boosts your search engine presence.

Keeping all of this mind, imagine the power if you added the engaging and entertaining format of videos. The same basic rules apply, you create videos, distribute them around the web, and try to send people back to your site as a result. The added bonuses are clear though, especially in today’s day and age.Internet users are fickle and have short attention spans. They prefer to scan and browse information and websites, as oppose to sitting down and reading long paragraphs.

Basically, articles aren’t always going to get the job done, and you can be failing to reach a great deal of your market by only targeting them in this process.With videos however you can easily engage and entertain your audience. It’s the perfect platform for today’s fickle Internet user who doesn’t want to waste a lot of time and always is on the lookout for something fun, different or informative.

Video marketing is a great way to grab the attention of your audience and to wow them.If all goes well, hopefully the people who see your video then take up your fight for you and start promoting it themselves. If they start sharing the video with their friends and family a chain reaction can get started – viral marketing – and you can end up with a huge presence and tons of traffic to your site in no time at all.

Of course, this isn’t guaranteed but the potential is certainly there if you’re ready to get started.Videos make for a great platform to demonstrate a product or a service. They also make a great platform for explaining something complex that people wouldn’t have the patience to sit down and read.

Whatever you decide to do with your videos, the key is to keep them short, engaging and unique. You don’t need professional video or editing equipment to pull this off, so there are no real costs associated with this form of traffic generation.Instead of resource boxes, you get to have profile pages and channels on major websites such as You Tube. You can also tag and title your videos effectively so that they can get easily found near the top of the search engine results.

There are many different ways that video marketing can be used to effectively send traffic to your website in the short term and over the long haul.

To find out more about traffic generation tips, visit here:

Marketing Strategies For Building Customer Relations

As business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire.

This article gives four important strategies for understanding your customers and building their trust and confidence.

Strategy #1: Your Customers Goals Come Before Yours
The only successful way to approach a potential customer is with the honest desire to understand their problems and needs. The days of the hard sell are over. Customers have the ability, via the Web, to control the information that comes to them.

To ensure your customers goals are met, you simply need to repurpose your main marketing message, also known as your Value Proposition. Instead of placing the focus on selling, explain how your product or service will make your customers lives better. Prove it through 3rd party testimonials, free downloadable product guides, tip sheets, and content-based newsletters.

Whats wrong with placing the focus on selling? Absolutely nothing! As a business owner, your ultimate goal is to sell. But you cant sell unless you first warm up the prospect by showing them directly how they will benefit from your offering.

Strategy #2: Define Your Buyer Personas
The best way to truly understand the wants and needs of your customers is to create your Buyer Personas. A Buyer Persona is a segment of customers or prospects that share similar demographics and interests.

Maybe you have heard of the Soccer Mom or the NASCAR Dad. While these well-known buyer personas may seem almost cartoonish, keep in mind that they were specifically marketed to by both the Republicans and the Democrats in past elections.

The key to defining your buyer personas is to look at your customer data and find ways to group common characteristics. Break your customers down into well defined buying categories as best you can. You don’t have to be perfect here, just do the best job with the current data you have. Buyer persona profiles can contain age, gender, income level, occupation, education level, hobbies, and anything else that is meaningful to your business.

Strategy #3: Define Your Unique Value Proposition
Defining your Unique Value Proposition (UVP) is the first step in clearly identifying how your products and services are different from the competition. If you can’t define some unique feature or benefit that makes you stand out, your customers may default to the only other option – price.

You might already have something that makes you stand apart, but if not, then it’s time to discover, define, and create a value proposition from scratch. Be prepared to alter some of your products or services in order to support your vision for standing out.

The first step in creating a unique value proposition is to find out what your competitors do well and then find a way to either do it better, or offer a guarantee that puts you on a completely different level.

Here are a few ways to better understand your competition.

1. Buy from them. This is one of the best ways to determine how well your competition performs from start to finish.

2. Sign up for their newsletter. What types of information are they providing to their customers? Are they offering real value in their newsletter or are they simply pushing their products?

3. Request your competitors brochures and catalogs. Does your competitor offer a full year warranty? See if it makes sense for you to offer a 2-year warranty. Your competitor offers a 90-day money-back guarantee? Offer a double money-back guarantee.

Defining your Unique Value Proposition helps set you apart from the competition and communicates your compelling value to prospects and customers.

Strategy #4: Create a Marketing Communications Folder
When a prospect shows interest in your business, what do you give them in order to further develop trust and confidence?

You should be sending them a complete marketing communications folder. I recommend a basic two-pocket folder that has notches on one of the inside pockets for your business card.

Heres what I recommend you include in your folder.

1. The Compelling Story Every small business owner should be able to tell a compelling story about their passions and why they started their business. A great story about why you started your business can create instant trust. Try and craft your story so that it appeals to the emotions, is fun to read, and provides a sense of passion.

2. The Business Advantage – On this page, you will want to summarize all the advantages of doing business with your company. Communicate your unique approach, the value customers get when they do business with you, and why your products and services are the best in your field.

3. he Problem Solver – This page should summarize several specific problems and demonstrate how these problems are alleviated with your products and services.

4. The Product/Services Summary Page – Nothing difficult here simply summarize the various products, services, and package options you offer and list the benefits of each. Use bullet points to quickly summarize benefits.

5. The Testimonial Page – This is the page that summarizes your best customer testimonials. A testimonial is proof that you have a track record of delivering what you promise. Make sure each testimonial focuses on the specific result that was achieved to help the customer with their problem.

Feel free to add other things into your marketing communications folder, but the above items are mandatory.

Taken together, these four basic marketing strategies will help you create the trust and desire necessary to convert your prospects into paying customers!

Corte Swearingen has been a marketing professional for 20 years and is the creator of The SmallBiz Marketing Website and the SmallBiz Marketing Blog. In addition, he offers a 6-part Online Marketing Course at his website.