Email List Building: Five Creative Tips

Finding targeted customers for your products and services is single-handedly the best way to get you the highest conversion rates for current or future sales. However, if you haven’t captured your interested prospects using email list building then you are missing out on a potential massive profit funnel.

Designing and placing an email capture form on your website is an easy step. In fact, there are many templates and services available to do just that. Nevertheless, many people miss some of the more creative ways to drive opt-ins beyond simple form placement. Here are five helpful tips that can really boost your list beyond the basics.

Tip 1: Dominate with Your Opt-in Form: In order to get prospects to even think about giving you their email you must create a form that is predominately placed and powerful. Think of it this way; if you have a form in the middle of a web page that with the caption ‘Newsletter’ or ‘Sign-up for Our Specials’ then you’d better have some fantastic and relevant content on your site or most of your customers will not even pay attention to it.

You must place the opt-in form in a highly visible part of your site either fixed in the page or dynamically with a script. It has to grab the prospect’s eyes so they will, at a minimum, scan it.

But, that’s not enough. You must also write the header much like any sales copywriter would – with power verbs and enticing text. Headlining the form with ‘Our Newsletter’ is not going to drive anyone to opt-in. Better yet, if you use copy such as ‘Enter your email for 10 free MIND-BLOWING profit tips!’, or, ‘Learn Amazing Shortcuts to Kick-ass Articles!’, I think you would see some significant list growth.

Tip 2: Give Something Back: Just tempting someone to opt-in with good copy may not be enough to tip them over the edge. Most people are also looking for something back that will help them. The easiest way to do this is to provide a simple free report.

Free reports are helpful in two ways; first, they help your prospects with whatever information you’re willing to share (be generous), and second, they help you build trust with customers. Hey, if you give something of value they’ll be more likely to opt-in.

Tip 3: Run a Contest: Face it, most people are greedy and would love to win something for nothing. Use that to your email list building advantage! Offer up a prize such as a gift card or electronic device with email sign-up. Then, as part of the contest have a special opt-in form just for your site (remember, be careful about not requiring a prospect to be on your list in order to win – just give them the option).

Giving away prizes may require some more effort to cover rules, disclaimers and regulations. Any time you’re running a prize winning be sure to check your legal requirements.

Tip 4: Use Interviews: One way to get capitalize on both your own site’s content and boost your list is to get an interview with an expert in your field. Interviews typically are more readable for web users and have a natural way of peaking someone’s interest with the question and answer dialog.

If you create a special page for each interview you can deliver part of the interview for free on the website with an opt-in form to continue to the rest. This is similar to the value a report provides but gets your prospects engaged which is worth every penny.

Tip 5: Capitalize on Social Tag-lines: Web 2.0 social websites are the rage these days. Many times internet marketers use the social web to promote their sites directly within profile sections. However, just a simple link will not entice your social circle to visit your site.

Much like tip number one you must dominate your social profiles much the same way as your opt-in forms. Curiosity is the key here – creating copy that literally pulls someone to click on your profile link is a great technique. Be sure not to create a sales pitch or the social site might ban you. Be clever and subtle; watch and study your own reactions when you click on other’s profiles. Why did you want to see their site?

By following the above tips, email list building should be fun as well as challenging. With highly targeted customers you should be seeing more profits for the future.


Don James is an internet strategist and online marketer. Did you find these tips on enhancing your marketing strategies useful? You can learn some powerful options by clicking here: http://www.agilemarketer.com/email-list-building

Pay Per Click- An Effective Method to Promote CPA Offers

Pay per Click has a pivotal role to play in promoting any CPA offer. Pay per Click is a paid method of advertising that can bring in massive flow of targeted traffic to your website. Needless to say that, lots of experienced CPA marketers prefer to use PPC in order to promote CPA offers. This is considered to be a great way to get new leads with out much effort from the marketers.

Some of the CPA offers are just tailor made for PPC. You need to mention the CPA offer link in your PPC advertising campaigns to get higher conversion rates. A PCC campaign can be up & running with in 5 minutes. If you have enough experience to select targeted keywords, you will surely enjoy sweet success using PPC advertisement campaign. Hence, selection of niche keywords is the main key here.

You should use premiere search engine like Google in order to select a set of targeted keywords. Apart, you can also use Google Adwords keyword tool. Please refer to the following link: https://adwords.google.com/select/KeywordToolExternal

It is really an effective way to decide your niche keywords or key phrase. Once your PPC campaign is set with targeted keywords, your website will surely experience massive flow of targeted visitors as well. So, you can hope for better conversion rate for your CPA offers while your website is getting better targeted traffic.

But in some cases, you are not allowed to use your CPA link directly in the PPC advertisement campaign. Therefore, you need to create a separate landing page to redirect the visitors to this landing page directly from the PPC advertisements. Creating a landing page is not a big deal. It should contain some eye catching graphics with relevant content related to the CPA offer. You should always ask a profession help to create a landing page for you. Your landing page will contain a direct link to the CPA offer you are promoting.

Being a novice in this particular field, you may have no clue about landing page what so ever. You can get an idea about landing page by typing a specific keyword in Google. You will come across several sponsored Ads (PPC) in the search engine result pages. Just click on them to get access to the landing pages made for every single PPC advertisement. You should try this procedure by typing your preferred keyword too under a specific niche. Thus, you will get an idea of landing page, & come to know about the popularity of your preferred keywords. If a particular keyword has lots of PPC ads displayed in the search engine result pages, you will face a stiff competition to get traffic against that specific term.

Though, PPC is a profitable way to get a massive amount of targeted traffic for your website, you need to be extremely careful while managing and running a PPC campaign. An ill managed PPC ad campaign will never bring any traffic to your site, but you will be losing regular money. You need to use PPC when you are almost sure about the higher conversion rate of a particular CPA offer. Often things get difficult running a PPC campaign when conversion rates are not up to the mark. PPC advertisements are not suitable for the CPA offers with lower conversion rates. So, always use PPC for CPA offers with higher conversion rates.

In a nutshell, PPC is one of the best methods to promote your CPA offers. Being an intelligent marketer, you only need to implement it properly.


Get your own absolutely FREE: Cost Per Action 7 day E-Course at CPA Affiliate Network review and start earning money today. Our reviews are in depth and point out the weaknesses as well as the good points, So you can decide on the best CPA Affiliate product for you just go to http://www.cpanetworksreviewed.com and get your share of the cash bonanza.