Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point. Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman’s style and his JS&A ads are legendary. He created advertising that grabbed the reader’s attention and didn’t let go. In print ads that were[Read More]
November 9, 2009 By Leave a Comment
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
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Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.