Internet Marketing Advice: Building an Online Presence

If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible.

One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, choosing a good domain name and implementing other fundamental strategies that can aid in your success.

Internet gurus who give expert Internet marketing advice say that many people fail in internet marketing because they spend some time on basic SEO, but they don’t spend time on other strategies to increase their online presence. If you truly want to grow your business, you have to do much more than just basic SEO.

One of the other tactics that you can use is to participate in social networking. Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.

If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won’t work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.

Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and Google.

By providing unique, interesting and valuable information in your articles you can increase your site’s reputation and establish yourself as a knowledgeable member of the community. People will begin to seek you out as a trusted source of information, and you’ll see more traffic to your site.

These are just a few of the ways that your site can see an improved online presence. The best path to success is one that involves many different techniques that work together to produce the greatest results.

Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at:

Web Site Search Engine Optimization: Like Sex?

Web site search engine optimization is crucial to the internet marketing business. It is as intricately related to internet marketing success as choosing a sexy partner is for your personal sense of wellbeing. And just as tricky.

The meaning for search engine optimization is: the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search; abbr. SEO

Internet marketers are always trying to find the best keywords for web site search engine optimization. There are many keyword tools, an infinite amount of programs and courses, and countless hours of studying to discover the perfect keywords.

Internet marketers are pretty obsessed with search engine optimization, as the key to their online success. They crave long tail keywords and when they find a good one they keep it and treasure it. They will refer to it with such words as “striking gold”.

They build their whole family of websites around these keywords, which they hope will bring them the returns of a well orchestrated campaign. They write articles about them, spend money on them with PPC ads, and even make videos of them. Their marriage to these keywords becomes evident overtime and the love grows.

Just like you don’t share your partner, you also don’t share your keywords. You work with them to create your empire and help you build your success. They are a part of your everyday life; you observe their progress and their behavior on a daily basis. When they do very well, you are proud of them.

But how efficiently they perform will also depend on you. You have to know how to treat them and what to ask of them. You don’t just show them off all over the place, because Google won’t like that. So you treat them with respect and show them with taste and integrity. That’s when keywords will respond the best.

If you know what position to put them in, you can get a lot of search engine juice. You can put them in your header, in your footer, and inbetween. Just don’t abuse them.

The reason certain selective keywords are so appealing to you is because you realize how they attract others. You have what others are looking for, and that makes them very powerful. When so many people are searching for what you have, you know you possess a real gem.

Building your web site search engine optimization is one more endeavor to have the perfect sex with the internet. When you think you’ve got it down pat, you probably have a lot more to learn. It can be very elusive.

Use the best keyword tool to optimize your internet marketing. Go to

Cris Santeiro writes extensively on internet marketing. To sign up to her free newsletter (and a free IM Resources ebook) visit

The Top 4 Biggest Myths About Search Engine Optimization

Some people collect basketball cards, my nieces and nephews collect pokemon cards, some people even collect stamps. When I was growing up I used to collect baseball cards, well as I grew older and things in my life started changing, I realize that my thirst for collecting things really hasn’t died down at all.

I still do a whole lot of collecting; only now, call me crazy, it seems I collect online money making kits. I have volumes upon volumes of them, some of them are very good and effective and others are extremely misleading. What I want to do for you today is explain to you some of the biggest myths that I have seen out there when it comes to search engine optimization.

I do not want you making some of the mistakes that many people are making out there as they blindly follow the words so called “internet gurus.” The truth is, as time goes on, things change. What used to work yesterday, may not work today. What you are taking advantage of now, may not be available tomorrow. So what am I talking about? What are these myths? Well let’s dive right in.

Myth #1:

The more search directories and search engines that you submit your website to, the more traffic you will generate, thus more sales will occur from your site.

The Real Deal:

I don’t know if you’re anything like me, but when I need to find something, I go straight to Google. If I can’t find it on Google, then I go to Yahoo and the buck stops there. In fact it usually stops at Google. If in fact I don’t find it on Yahoo, I go to MSN. I know I said I don’t know if YOU are anything like me, but I do know that most of the country is, because according to qSearch market research, Google, Yahoo, AOL, MSN, and ASK handle 98.5% of all of the searches for the entire market in the United States.

Now I am no rocket scientist, but it stands to reason that if the majority of the searches on the internet are done using 5 search engines, then if you learn the right strategies of promoting on those engines, and do it well, then you *should* have better results than submitting your site and mastering the use of those other search engines where nobody is at.

Myth #2:

A site PROMISES that they can GUARANTEE you that you will be at the top of the results page when people do keyword searches. SO BUY THEIR PRODUCT NOW!

The Real Deal:

Wouldn’t that be nice? I swear I bought that yesterday, and so did the rest of the internet marketers out there. Guess what the problem is now? We are all doing the same thing so pages aren’t being indexed correctly by the search engine and the most valuable pages are not at the top.

Now I know it sounds like this is a sarcastic response, but the truth is this; as e-commerce evolves every search engine continually modifies and enhances their algorithms for page rankings which makes it impossible for anyone other than the search engine to know what they are, thus making it impossible to back up that guarantee.

This key point is the reason that you as an internet marketer must learn to stay on top of the search engine trends so that you can continue to stay on the top of the lists, or you can catch it first and make your way up there. As I stated before, what you are taking advantage of now, may not be available tomorrow. It is possible however, to provide you with some strategies that have proven useful in the past which may help in your ranking today.

Myth #3:

Submit your page every single day or every single week over and over again so that they will re-index you at a higher rank.

The Real Deal:

Now this is downright malicious. I can only imagine the look on all of your faces when you get an e-mail from a search engine that you are doing this to that tells you that as a result your site has been banned from their indexing system (Commence jaw dropping). The only time that you should ever be re-submitting your site to the search engine is if it is no longer located there, meaning that you searched directly for the URL in their search bar and it returned zero results.

Myth #4:

Create a TON of doorway pages to your site, and spam the search engines with them so you will get a high rank, tons of traffic, and your sales will skyrocket!

The Real Deal:

This is another strategy that can get you banned from search engines today. This was actually an accurate statement in the past where there was very small recourse from the search engines, but they have caught on to this and it does not work any longer. What you CAN do is create an elaborate site with many specialized pages that are legitimate and real. This is acceptable as long as they are not garbage doorway pages, so that when someone clicks on it they don’t instantly click the back button since the page was a fake, and you will have a better chance of ranking higher.

Keep in mind that the purpose of a search engine is to give the best quality results to a person based on the search criteria that they entered. Bogus pages are a direct violation of this and therefore fail to give you any sustained results over a long period of time.

So the next time you are thinking about search engine optimization, remember these myths. You are bound to run into less trouble with the search engines, and save yourself a lot of time and frustration on ineffective tactics.

This was only a snippet of a larger more detailed course offered at the Maverick Money Makers club. Maverick Money Makers is the original online make money club that has been producing internet millionaires since 1997. If you found this at all useful click here

SEO Is Simpler Than You Might Think

For those people who have heard of search engine optimization and marveled at it and figured that they would never have the technical knowledge that it would take to get their websites to the top of the search engines, there is hope. While there are some technical aspects about the coding of a site that can get in the way of SEO, the actual SEO is not a technical thing at all.

The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it. The biggest area in which people fail at SEO is the actual implementation of it. I do not mean that they implement it wrong (though some certainly do), but rather they simply fail to do it. There are a lot of people who become fascinated when learning how to get their website to rank well, that they never actually do the work.

So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.

There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site. The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.

OrangeSoda is a internet marketing with fizz. Art Gib is a freelance writer.

The Importance of Site Architecture In Support Of SEO Services

Web developers often perceive a site’s architecture from a completely different perspective than search engine optimization specialists. Developers tend to see an information structure in the context of content management systems and databases. SEO professionals consider a site’s architecture from the point of view of the search engine spiders’ ability to crawl and index the pages.

Because search engine visibility through higher rankings is such an important element in the success of a website, the site’s architecture must be designed around basic SEO principles. This is not to suggest that web developers’ penchant toward databases is ill-conceived. Rather, it should be molded to fit a broader SEO strategy.

Below, we’ll explain the fundamentals of SEO-friendly site architecture and why they are essential to achieving higher search engine positions. We’ll also take a closer look at usability and findability in the context of modeling a site’s structural design around search engine spider behavior. Lastly, we’ll describe the value of an SEO audit and the core SEO services that can thrust a site to the top search positions for its industry.

Basics of SEO-Friendly Site Architecture

If a site is designed around an architecture that observes basic SEO principles, it is more likely to rank well for its chosen keywords. This is partly due to the ease with which search engine spiders can perform their job while visiting the site. Spiders have two main responsibilities: fetch and parse pages for inclusion in their database. The architecture of a site plays a key role in the spiders’ ability to perform these functions. As a result, it has an enormous influence on the success of the SEO services deployed to improve the site’s rankings.

In order for pages to rank well in the search engines, spiders must first be able to find and access them. There are a number of ways to approach this and each should be integrated into your site’s architecture. Smaller sites can follow a flat structure with their pages built directly off the root. Larger sites with hundreds of pages should use keyword rich categories to group similar content in dynamically generated folders. Long ago, search engine algorithms considered pages that were directly off the root to be more valuable than category pages. That’s not the case today; other factors have a far greater ranking influence.

Internal linking is also important. This can include in-content links, footer links, and breadcrumbs that instantly inform the user where they are within the site’s architecture. These links allow spiders to easily fetch and parse pages for indexing, both prerequisites for an effective SEO campaign. This is one of the many areas that a comprehensive SEO audit will investigate.

Usability and Findability: Key Elements Of SEO Site Architecture

As important as spider crawlability is, so too, is a site’s usability and the ease with which users find information. Usability and findability are terms that are often used inaccurately when describing the information structure of a site. At a basic level, both terms refer to a person’s ability to use a site intuitively. This can include reading articles, watching videos, searching a database, and similar activities.

There are two reasons why usability and findability play a role in supporting the SEO services that are used to improve search engine rankings. First, spiders model user behavior. The easier it is for users to navigate a site, the easier it is for spiders to do the same. Second, intuitive usability encourages visitors to spend more time on a site. Google uses the duration of a visit as one of many algorithmic parameters for ranking purposes.

How an SEO Audit Uncovers Ranking Opportunities

An SEO audit investigates the factors that are helping and hampering your site’s ability to rank competitively in the search engines. It begins with an examination of your site’s titles, descriptions, meta tags, and internal linking structure. It analyzes your site’s information architecture as well as the underlying code, url structure, navigational elements, geographic location, server response codes and content management system. An SEO audit will assess the competition within your industry for your chosen keywords to determine the inbound link profile and authority needed to control the top positions.

The purpose of an SEO audit is multifold. It identifies opportunities to achieve higher rankings and exposure. It also isolates internal factors that are causing your site’s rankings to suffer. It uncovers external influences that can either help or damage your site’s ability to rank. Then, it prioritizes a set of actions based upon the most significant factors identified. Companies can use an SEO audit to take action on the high-priority items to improve their SEO efforts.

Critical SEO Services That Improve Search Positions

Search engine optimization is a refined blend of multiple tactics that converge to gradually improve your website’s position in the organic listings. Some SEO services have a larger influence on your site’s positioning than others. For example, an analysis of your site’s architecture is important to ensure spiders can locate, fetch and parse all pages easily. Competitive analysis should be performed to identify key players within your space who control your target positions in the organic listings.

On-page and off-page SEO services are both vital. On-page tactics include optimized tags, streamlined code, internal linking structure, and copywriting laced with thematic keywords. Off-page tactics focus upon inbound links from a wide range of thematically-related sites.

By using a comprehensive SEO audit to identify high-priority areas in which to take action, your company can move forward with confidence. The audit will highlight SEO services that deserve immediate attention. While leapfrogging over your competition begins with optimizing your site’s architecture, it is only the beginning to dominate your chosen keywords.

Sara Rankin writes for Triangle Direct Media, a new media marketing firm offering a variety of SEO services, including SEO audit analysis.