The Absolute SEO And Linkbuilding Fundamentals

August 26, 2009 By Leave a Comment

For an SEO the ultimate goal is to get listed above the fold on the first page of the search engines. This almost guarantees traffic – both targeted visitors and steady streams of hits. Of course, traffic is absolutely essential to a website. It provides your site with a community and depending on your site’s purpose, you could make money or build a lot of credibility only with traffic.

To get the rankings they are after SEOs devote their expertise to both on page and off page aspects of attracting the search engine’s attention. It is important that a website be able to be read by the search engine spiders in a way that highlights the site’s focus and main keywords. This is the on site optimization process in a nutshell. The off site process involved promoting the site to other sites to attract backlinks which pass authority and relevance back to the target site and encourage the search engines to rank it.

The most common onsite SEO practices revolve around the content and the source code. Of course the content has to contain the keywords that the site is about prominently enough to get noticed and ranked for those keywords. However, because the search engine spiders actually read a site via it’s source code there are many more coding hints that have to be given to the search engines to that they are sufficiently instructed about the site’s subject. Meta tags, Alt tags, heading tags and anchor text are just some of the methods used here.

Finally, once a site is properly constructed for on page and source code optimization factors an SEO will promote the site to other webmasters looking for anchor text backlinks containing the target keywords. Some of the backlinking happens naturally as other webmasters, bloggers and visitors link to the site on their own virtual real estate or via social bookmarking sites. But there is also a lot of networking that goes on behind the scenes to encourage other site owners, particularly those with authority sites, to link to a new site.

These SEO and linkbuilding fundamentals can be followed by experienced and new webmasters equally and there is a lot of information online to help all categories of web site creators. The key, of course, to any site’s success is its content. Good content will always trump amateur stuff because it will generate its own authority and interst. Still, it’s important to know the SEO and linkbuilding fundamentals that will help to promote your site to search engine spiders and get you listed and ranked in the search engines.

James Spacey is a blogger and affiliate marketer from Australia. For more free quality information about how to make money online visit James at http://www.makemoneyonline4idiots.com today.

Filed Under: Link Building, SEO Tagged With: , , , , , , , , , , , , , , , , , , ,

PR5 From Free Backlinks – Can You Still Do It?

August 26, 2009 By Leave a Comment

Google’s Page Rank algorithm is getting harder to crack by the day. It seems like every niche online is getting more competitive and grabbing those key page 1 rankings in Google is getting tougher and more competitive. Page 1 rankings in Google and even Yahoo and MSN basically boils down to backlinks.

It really is as simple (and as complicated) as that. A couple of years ago you could easily get your website to PR5 by just building free backlinks. In the last 2 years however the buying and selling of high PR links has taken over the world of SEO. Yes, you can buy your way to the top, but is it worth it and is it a sustainable solution?

As I said before, the only thing worse than not having a high Page Rank is losing your high Page Rank. This is common for lazy marketers who only rely on buying links. See, most of those (really expensive) high PR links are like a hungry monster and you will be charged a monthly or annual fee to keep the link. At $90 a link you can see how quickly it can add up to become a very expensive solution.

So, the real question is whether you can still get a new site up to PR5 by using only free links?

Some of my recent experiments confirms that it is still possible and that it is not nearly as hard as most marketers make it out to be. When I say building free links it does not mean that it’s all manual links. This is where most marketers gets scared. When they hear the words building ‘free backlinks’ the first thing they think is ‘hard work’ so they avoid it and go looking for the next quick fix.

In my experiments with building high Page Rank mini-sites I simply did not have the budget to go and buy $1000 worth of links. Instead, I used as many tools as I can get my hands on to help me automate as much of the process as possible. I’ve now narrowed it down to 7 sources that gets me tons of high quality and relevant links. It takes me about 15 minutes a day per site and that’s it.

It’s important not to lose sight of what back links are really about. It’s simply a way for Google to determine how ‘important’ your site is. When it comes to Page Rank there are 3 aspects that determines it’s value:

1. Quality

The higher the PR of the page linking to you, the more valuable it is to your PR

2. Relevancy

The more relevant and ‘on topic’ the site linking to you is, the more valuable the links will be to your PR

3. Quantity

The more links you get, the more ‘authoritative’ Google will see your site. Be careful with quantity though as it can work against you.

If you combine these 3 factors you can have a very powerful formula for building free back links. If you can find sites with a high PR, in your niche and find a lot of them you can increase your Page Rank faster than anything else. And it will be free.

So, the short answer is ‘yes’ you can still get to PR5 by getting only free backlinks, but you will need to be consistent in your link building. The Linkbuilding Blueprint is just that. I use it every day to help me follow a no-brainer formula. In the end getting a high page rank boils down to the marketer who is the most consistent and persistent in building links every day.

You can download The Linkbuilding Blueprint for free. It’s a simple step-by-step plan that only takes 15 minutes a day. Use it to get Page 1 Rankings and to boost your site to PR3 in just 7 weeks.

Filed Under: Link Building Tagged With: , , , , , , , , , , , , , , , , , , ,

Do You Understand the Power of One Way Links?

August 24, 2009 By Leave a Comment

One way links are links posted on other websites directing traffic to your website. These links can be to the home page of the website or to the inner pages of the website. If the link directs the reader to a page other than the home page, it is considered a deep link. One way links are a fantastic way to utilize SEO practices to increase your link popularity with the search engines.

Article submission websites are probably the most familiar form of gaining one way links. These websites require the author to write on a topic related to their website and include a link to that website either in the body of the article or in the resource box. Different article submission websites will have different rules regarding where and how many links can be included per article.

If the one way link is placed in the resource box, the URL should be included using anchor text. Anchor text is the website’s main keyword, or set of keywords. The resource box should also provide the reader with information about the author and a good call to action.

Other Ways to Build One Way Links…

The article submission websites are not the only source of quality one way links. The articles published on your website can provide a great source of backlinks as well. If the articles are of great quality, you can ask other websites to publish these articles with a link to the article. It is important to use the direct link to the article and not the link to the home page of the website whenever possible. While home page one way links are great, deep links are even better.

Blogging is one of the easiest ways to create one way links to your website. Many businesses create a main website and then a blog for that website. It is very important to post more on the blog than just one way links to your website pages. The blog needs to gain just as much popularity as the website and if every post contains a link for personal use, the blog could be considered spammy. Readers tend to latch on to blogs that offer both great free information and one way links.

Freebies, Software and More…

One of the hottest trends in building backlinks are freebies and software. Websites that offer free eBooks or downloadable software will often include a link to their website within these freebies. Online video tutorials can also be used as a freebie on a website to boost one way links.

There are more than one hundred ways of building quality backlinks. The key is quality. Throwing your anchor text linked URL on just any article or a substandard software will not bring the visitor back for more. Earning a return visitor is the reason for taking your time and choosing the right backlinks. Your visitor will be impressed and tell others leading to organic traffic and better search engine clout.

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Filed Under: Link Building Tagged With: , , , , , , , , , , , , , ,

The Not So Shocking Reasons Why Twitter Is A Must For Your Blog

August 13, 2009 By Leave a Comment

Twitter is one of the most useful tools for driving traffic to your blog, period! Twitter is an excellent blog promotion tool and the great thing about it is that it will also allow you to help other people. Although helping others may not be the main motive for promoting your blog it certainly feels pretty good. In this article, I show you what you can do with your blog on Twitter.

So your ulterior motive is off course to drive traffic to your blog. That’s fine. Nothing wrong with that, but you have to think a bit about how you go about doing it. Twitter is a community and it’s important that you actually have something valuable to share. That’s easier if you follow people who are actually interested in your niche. You also need to stay in touch with your people on Twitter. It’s no good only being an active part of the Twitter community whenever you have something new at your blog to share.

Still, the goal is to promote your blog. There are many different things you can do when promoting your blog. First of all, put the link to your blog in your public Twitter profile. While you’re at it and if it’s within your resources it’s well worth it to show your blog address on your Twitter background image. People can’t click it, but if something sounds interesting you’d be surprised to know how many people are actually willing to type a url into the address bar themselves. Whenever, you create a blog post you should off course tweet that post as soon as possible. There might not be enough room to tweet the entire URL so you might need an URL shortening service, but that’s ok. You’re not posting your blog posts for SEO purposes, but solely to drive people directly from twitter to your blog. If you don’t have anything to say yourself don’t be afraid to share other people’s tweets. Although that might not initially help you, people will be more inclined to share your stuff if you are willing to share their stuff.

Along those lines, you should focus your tweets on helping people. They say that you have to give to get and that is certainly true when it comes to Twitter. If your tweets generally help people with their questions they are far more inclined to click your links. When you run a blog it’s fair to assume that your blog posts are generally advice or information that people in your niche, your followers, would find helpful. So why not use a plugin to automatically tweet your latest blog post? If you’re using WordPress I know there are about a gazillion out there that will help you do just that. The important thing in your posts, however, is still to be as helpful as you possibly can in everything you tweet. If you make sure of that you are far more incline to get traffic from your tweets.

So, are you ready to use Twitter with your blogs. There are many incentives to do so and Twitter is a perfect match for just about any blog. The key things to remember is to be actively involved, be sociable and be helpful. Have fun Twitter-blogging.

Twitter is an awesome tool for your blog. There are far more great things you can do with your blog in Twitter than I have been able to share here. Go to http://blog.gettwittertrafficnow.com for more information on how to use Twitter

Filed Under: Blogging, Social Marketing, Traffic Tagged With: , , , , , , , , , , , , , , , , ,

On Page SEO Explained

August 13, 2009 By Leave a Comment

The content and the text that is placed on your web sites pages are considered to be On Page SEO. This technique is used for editing your page and it’s content to be searchable in the search engines when a web surfer is trying to find a topic that relates to your website.

On Page SEO or search engine optimization has been around since search engines began. They started with a simple technology since the the World Wide Web was a great deal smaller. As the web began to grow larger it has became more complex for search engines to differentiate your page from other pages. Searching on “Cars” could lead to results more than a million+ pages that use the word “Car” on their site. The more sophisticated technology of Off Page SEO has started to take over now that the search engines as well as the World Wide Web have grown larger.

On Page SEO’s purpose is to optimize your website and make it search engine friendly to gain traffic. If your website is not optimized for keyword search your chances of getting decent results in the major search engines will decrease dramatically. Your website should be properly indexed for the search engines. At least one link on each of your sites that takes the user somewhere should be in place. Your content should be unique and original on every page.

Your meta tags need to be arranged properly having your pages title tags and description tags that are describing the content of your website pages. Ensure the page title tags are no longer than 68 characters and the descriptions tags are no longer than 148 characters but have more detail included. Label all the different headers on your web pages using H tags. The web page URL will ideally be SEO friendly as well using the mod re-write for Linux and Apache hosting for IIS redirect for Windows. You should really try to make your URLS describe the pages content they are associated with.

The pages links should be complete as well as checked often for any dead links. Descriptive URLS should be used for images that are placed on your site instead of numbers or other non-descriptive characters. All images must be labeled with descriptive alt attributes.

Anchor texts links should be used within your page to redirect the page traffic to other websites. If you are selling lingerie then you should place anchor links in the text lingerie where the word appears throughout your site. Check that only one version of your site is active. Redirect All non www. URLS appropriately.

Any non www. URLS should be redirected correctly. No need to waste Page Rank on sites that are not necessary for search engines. Use the rankings for only pages that will bring the most traffic to your site. You can use the rel=”nofollow” tag in the pages not needed. You can also utilize this tag for any pages that you do not trust or have no desire to help in the search engines.

You have to make sure the code is correct to make the search engine crawl the website. Using the W3C validator you can check your pages markup. Simply follow these guidelines for On Page SEO and you should get good results in the search engines and good Page Rankings.

Graham McKenzie is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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