Internet Marketing Advice: Building an Online Presence

If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible.

One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, choosing a good domain name and implementing other fundamental strategies that can aid in your success.

Internet gurus who give expert Internet marketing advice say that many people fail in internet marketing because they spend some time on basic SEO, but they don’t spend time on other strategies to increase their online presence. If you truly want to grow your business, you have to do much more than just basic SEO.

One of the other tactics that you can use is to participate in social networking. Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.

If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won’t work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.

Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and Google.

By providing unique, interesting and valuable information in your articles you can increase your site’s reputation and establish yourself as a knowledgeable member of the community. People will begin to seek you out as a trusted source of information, and you’ll see more traffic to your site.

These are just a few of the ways that your site can see an improved online presence. The best path to success is one that involves many different techniques that work together to produce the greatest results.

Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at:

Link Building 101 – How to Get Tons of Back Links and Boost Your Website Rankings on Google

Link building is the bedrock of SEO. Every successful SEO campaign is a result of effective link building. In order to rank high on search engines like Google, you need to get other sites to link back to you. By doing this, Google will see your site as popular and reward you with high rankings.

In this article, let me share with you some tips to get tons of back links for your site and boost its rankings on Google:

  1. Article submission. You can write articles about what the product or service that you provide and submit your articles to popular directories like EzineArticles. Once your articles get approved and published, you will get back links and traffic. If your articles are well-written, other websites may pick up your articles and publish them on their web pages. This will further increase the number of back links you to your website.
  2. Press release submission. Write a professional press release and submit it to PR directories like PRWeb. Your press release will be syndicated and published on a number of other press release directories, increasing the number of back links to your site.
  3. Comment on blogs. Visit blogs and comment on the posts that you find interesting. You should never spam the blogs by posting unconstructive comments. Respects the owners of the blogs and post something useful. This will also help to get your comments approved and published.
  4. Post in forums. Join some forums that are related to your industry and participate actively. Post replies in thread and contribute to the community. This will get you more back links, as well as traffic too.
  5. Social book marking. Submit your web pages to popular social book marking sites like Reddit, Digg, StumbleUpon, etc. If your story is interesting, you will get tons of traffic too.
  6. Place your website URL under the profile of your social networking sites. Social networking sites like Facebook, Linkedin, MySpace and Friendster have high PageRank which will increase the link popularity of your website.
  7. Place your website URL on the Twitter profile page. Unless you are living in a cave, you should have heard of Twitter. If you don’t have a Twitter account, I strongly advise you to create one now.
  8. Submit your website to directories. Some popular directories are DMOZ, Yahoo! Directory, BOTW, etc. You should submit your website to a list of search engine friendly directories to gain more back links.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.

Find out more about Search Engine Marketing at

How to Get More Twitter Traffic

Twitter has become the newest source of web traffic for most internet marketers simply because a lot of people are using the service. A social networking site with a twist, Twitter works by allowing people to connect with others all over the world by posting updates made out of 140 characters and in 1-3 sentences depending on how many letters and spaces are used in every update.

Going back, a lot of internet marketers are gaining traffic through Twitter simply by following peoples profiles, creating new relationships, and of course promoting and monitoring their businesses through the network.

If you have an online business, for example, and are using Twitter to bring more people into the website, it is important that you know how to significantly get more twitter traffic in order to be able to increase your businesss reputation online.

So how does one get more twitter traffic without having to spend a lot of money on online resources and tools? Here are a few easy steps to do so:

After signing up and making your own Twitter account, choose an interesting theme for your profile and start following others who may have the same interests as you do. Twitter is basically a social networking website, so start by building your own micro-blogging network.

Once you are able to follow a certain number of people, 50% to 70% of the people who follow you will instantly follow your updates as well. Make sure that after gaining a few twenty followers, you start updating at least once or twice a day to give them an idea of what youre trying to discreetly market to them.

Make sure that you begin adding more content from your other websites, especially from major social networking sites like Facebook, Flickr, or Digg to keep your updates interesting for your followers. The more updates, the more your followers will begin to find interest and communicate with you.

Submit your Twitter URL to the top 10 or 20 search engines in the World Wide Web in order to be indexed on their search pages. This is to get more twitter traffic by using keywords that will match peoples searches to your Twitter profile. You may have what other people need such as certain products and services, so take this as an opportunity to boost your sites traffic rates through Twitter.

Lastly, you should add other kinds of content instead of merely text updates to grab the attention of your followers and Twitter friends. Show them YouTube videos or pictures that will instantly catch their eyes so that they will recommend your Twitter profile to others. Once your followers increase in number, thats the time you begin easing content of your own.

Twitter has made social networking and internet marketing a whole lot more interesting and interactive for people, so this may be your ticket to gaining more sales and increasing ones reputation as an online seller through many updates and online conversations throughout the network.

Ready to learn how to build a HUGE profit making twitter network? Go Also, follow me on twitter at

Advertising Online – 7 Secrets of How to Advertise For Free Online

If you operate an online business, chances are that you do not have a large advertising budget set aside. However, this does not mean that you should completely ignore this area of your business as it is of paramount importance to your success. Advertising has been proved to be one of the best ways to help your revenue reach new heights.

What if you discovered how easy it is to advertise online for less and achieve massive traffic to your online business ? Here are 7 simple steps to get you started.

Step 1 – Utilise Free Online Directories.

There are numerous free directories that you can use to submit your online business. Spend some time identifying such directories and entering your business into these directories. Ensure your information is correct and complete. Be sure to include your contact details such as a phone number or website address if applicable. Directories are very popular with high visitor numbers.

Step 2 – Utilise Mailing Lists.

If you have mailing lists for any other purposes other than advertising, use them to send out a little newsletter telling people about what you do or the product you are selling in your online business. Having the ability to instantly email tens of thousands of people will enable you to promote your business for free to a dearth of people.

Step 3 – Online Forums.

Also, participate in various popular online forums such as the Warrior Forum and many more. The ability to join hundreds of online forums will present to you the opportunity to promote your online business to your fellow-members,through your constant interaction with each other.

Step 4 – Join a Social Networking Group.

We have all heard about Facebook, Myspace, Bebo, Twitter and many others. These social networking sites are also very good outlets to advertise your entire business concept online for free. While there, tell everyone about your business. Work your online business into just about every conversation you have. ait is a great way to gain new customers.

Step 5 – Have a Website.

There are many easy do-it-yourself programmes available now for designing websites. You can set up a small site that will cost very little but will in return give you a presence on the internet. Then put your website on all the free listing sites you can find.
Another good way to get your online business noticed is by placing a link to your website on supplier and distributors websites. This also helps with generating high visitor numbers.

Step 6 – Affiliate Marketing.

If you can afford to offer other people a decent level of commission for generating successful sales for you, then affiliate marketing is an excellent vehicle to advertise your online business and products. A tracking code determines whether a visitor completes a sale and entitles the affiliate to a commission for the successful sale.

Step 7 – Be Persistent.

Be persistent and do not forget to monitor the effects of your online advertising. Stay on top of this research regularly and always be in a position to increase your online advertising strengths into economic times of prosperity.

Did you find this article helpful ? If you did, Karl runs a website which offers free marketing tips and guidance to beginners on the net. Discover how to make it big online through this step by step video tutorial.Visit for more tips on how to market your business.