More Words That Sell

November 5, 2009 By Leave a Comment
More Words That Sell
Overall Rating:
Total Customer Reviews: (18)
List Price: $14.95
Sale Price: $6.97
Availability: Usually ships in 1-2 business days
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell–but with literally no overlapping words–it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact [Read More]
Filed Under: Ads & Copywriting, Books Tagged With: , , ,

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

November 2, 2009 By Leave a Comment
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Overall Rating:
Total Customer Reviews: (74)
List Price: $21.95
Sale Price: $4.48
Availability: Usually ships in 1-2 business days
“Web Copy That Sells” presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions – the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
Filed Under: Ads & Copywriting, Books Tagged With: , , , , , , , ,

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

October 26, 2009 By Leave a Comment
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Overall Rating:
Total Customer Reviews: (47)
List Price: $16.95
Sale Price: $9.18
Availability: Usually ships in 1-2 business days
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and[Read More]
Filed Under: Ads & Copywriting, Books Tagged With: , , , , , , , , , , , ,

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

October 25, 2009 By Leave a Comment
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Overall Rating:
Total Customer Reviews: (36)
List Price: $18.99
Sale Price: $8.97
Availability: Usually ships in 1-2 business days
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are• eight headlines that work–and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print[Read More]
Filed Under: Ads & Copywriting, Books Tagged With: , , , , , , , , ,

Phrases That Sell

October 12, 2009 By Leave a Comment
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Overall Rating:
Total Customer Reviews: (29)
List Price: $14.95
Sale Price: $7.87
Availability: Usually ships in 1-2 business days
“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And[Read More]
Filed Under: Ads & Copywriting, Books Tagged With: , , , , , , , , , , ,