The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are• eight headlines that work–and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print[Read More]