Why Many Good People Fail With Small Business Internet Marketing?

Small business Internet marketing follows the same general guidelines of traditional marketing, with a few specifics that derive from the technological features that characterize the electronic market. There are some small business tips that you can follow to maximize your chances of success. They are available for free on many web pages or they can be asked about with professional marketing companies.

First of all, it is important to know what you intend to achieve in terms of website goals. Do not aim at reaching more objectives from the very beginning because, you may diminish the rate of success. Plus, you also need a system for measuring the achievements and the extent of the goals as such.

Small business Internet marketing should revolve around web site content, because fresh updated information represents the element that keeps the business running. Search engines love fresh content, and therefore, you can exploit this element in your advantage so as to match business goals.

The title tag is also very important for the success of a small local company. The title tag ought to contain the keywords that people usually associate with your business. These words should be present at the top of the browser window in the web page descriptions. Read web articles on how to create and use title tags.

Do not ignore the relevance of analytics for small business Internet marketing. Together with the information available on the performance of the advertising campaigns, you also receive a significant amount of data to help you make future business decisions for your company. Plus, with Google Analytics you should also be able to track the number of leads generated by your website.

Consider using free local business directories in your advantage. Such listings are free of charge and they can increase the number of relevant visitors to a web page. Small business Internet marketing can make a difference for the profitability range of a company if the right strategies are chosen for campaigns and advertising.

Lots of companies also turn to professional assistance for small business Internet marketing. If you follow the right course of action, you should first notice an increase in the page traffic, web ranking and eventually profit. Even so, the smart choice of strategies is very important if we consider the fact that not all advertising effort is also successful. You need to meet all the conditions so that the advertising effort is a profitable one.


Paul Tayven has given 100′s of tips for beginners and advanced marketers alike as a full time internet marketer and reviewer.

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Viral Marketing. Not As Contagious As You Might Think

Viral marketing is surely the ultimate form of marketing: you create something once, and then, with no effort on your part, word about your article, game, movie, product or website (or whatever it is) gets spread to others, who spread it to others, who in turn spread it to more people, and the result is non-stop, ever-growing traffic and sales.

Sounds like a dream… and, unfortunately, for most Internet marketers who create viral campaigns, such results are only the stuff of dreams. The reality is that (a) Internet marketers engaged in viral marketing have to put a considerable amount of work – and sometimes lots of money – into developing such campaigns and (b) most of them don’t become viral at all.

In fact, calling something a viral marketing campaign is a bit of a misnomer since it’s only viral if it has, indeed, exhibited viral characteristics i.e. growth in the pass-along consumption of the content has been exponentially self-perpetuating. So you can’t really ‘develop’ a viral campaign; you can really only hope that a particular marketing campaign will become viral. Still, we’ll describe such campaigns as ‘viral’ for the sake of convenience.

So what’s the reality concerning viral marketing? Well, recent research shows that while 24 percent of Internet marketers attempt viral initiatives, only 15 percent of such campaigns actually induce the spread of the relevant marketing message. Meanwhile, far from being a cheap form of marketing, many attempted viral or word of mouth marketing campaigns involve expensive development e.g. the development of ingenious or cool games and costly seeding i.e. planting news of the campaign on social media sites and elsewhere.

The hit and miss nature of viral marketing means that no-one can really ensure a successful campaign. Still we can look at the campaigns that have been successful and identify some common factors that may be indicative of why they were so successful.

Some of these common factors are: offering free content of high perceived value, utilizing a fairly effortless way for people to pass along the content, and, in terms of seeding the campaign, making it highly rewarding for people to promote the content in the first place.

These are fairly generic factors but, in the absence of a sure-fire recipe for viral success, we can’t really go beyond describing the fairly general factors for success. While the pay-off from a viral marketing campaign can be enormous, it is far from certain.

For that reason, while I would definitely encourage Internet marketers to try viral marketing and to implement viral elements in your marketing – e.g. buttons at the bottom of blog articles to allow people to bookmark or ‘retweet’ your articles – I would never advise you to rest your entire business on viral initiatives. Base your online marketing, instead, on tried and true approaches; use viral campaigns to supplement or complement but never to replace such approaches.


Anna Johnson publishes Internet marketing newsletter, Kikabink News. Get a FREE subscription to Kikabink News as well as a FREE copy of Anna’s ebook, Killer Internet Marketing Tips, plus four FREE killer 60+ minute audio interviews with top Internet marketers: http://www.kikabink.com/kt/tips.htm

How To Dominate Your Marketplace With Organic and PPC Results

Here is a problem most online retailers wish they had. What if your website ranked really high in organic search engine page rankings? For example, you showed up on the first page of most searches for your primary keywords, maybe even among the first three some of the time. What would that feel like? Most online retailers do not actually know but they certainly would like the opportunity to find out what that is like.

For most, this scenario conjures up a double whammy of profit. First, think of all the traffic that would come to your site and the likely sales that would bring! Second, think of the money you will save by not having to buy pay per click ads? But wait. Would you stop buying ads if you had such high organic ratings?

Our advice is that even if you are ranked number one in organic search engine page rankings, you still need to buy those pay per click ads based on the keywords that bring you those high organic rankings. Why?

The rankings may not last forever

If you have been working online for any period of time, you know that everything changes and does so rapidly. It is hard for marketing strategies to keep up with the changes in search algorithms, shifting market shares of the various search engines and new market entrants. Consequently, while you should congratulate yourself on the marketing savvy that got you such high rankings, you do not want to depend on those rankings to keep customers flowing to your business.

Dominate the marketplace

Your business will demonstrate itself as a market leader if you have both high organic ratings plus pay per click ads on the same page. That level of commitment makes a statement to potential customers.

If they are looking for a particular item and your name is all over the page, there will be a sense that they simply have to check out that site in order to have completely looked at the marketplace for the item and that is just what you want. If your website presentation is as good as your marketing, you should be able to convert a lot of those folks who came to your site because you seemed to have a commanding presence in the marketplace.

Keep your competitors out

In a corollary to dominating the marketplace, you also need to keep your competitors out of the marketplace where you can. Why give your competitors the opportunity to present themselves with a catchy pay per click ad right next to your organic listing? Or, adding total insult to injury, why let competitors advertise when a potential customer has searched on the name of your site? Be sure that you are presenting an aggressive presence in your target market. Your traffic and conversions should make it worthwhile.

Pay per click is low risk

The beauty of pay per click is that you only pay if someone clicks through to your site and that is what you want to have happen so it is worthwhile to pay when it does happen. Then it is your job to convert the traffic to sales.

There is enormous value in taking over organic search listings with pay per click ads. And what if you do not have top organic search engine listings? Read this advice in reverse. Reduce the competitive advantage of those who do hold the top slots by getting your ads placed on the same page, reducing their overall impact and dominance.


eSources is the Internet’s largest wholesale directory of verified wholesalers, dropshippers, manufacturers, importers and trade distributors. Start your online retail business today at http://www.esources.co.uk

On Page SEO Explained

The content and the text that is placed on your web sites pages are considered to be On Page SEO. This technique is used for editing your page and it’s content to be searchable in the search engines when a web surfer is trying to find a topic that relates to your website.

On Page SEO or search engine optimization has been around since search engines began. They started with a simple technology since the the World Wide Web was a great deal smaller. As the web began to grow larger it has became more complex for search engines to differentiate your page from other pages. Searching on “Cars” could lead to results more than a million+ pages that use the word “Car” on their site. The more sophisticated technology of Off Page SEO has started to take over now that the search engines as well as the World Wide Web have grown larger.

On Page SEO’s purpose is to optimize your website and make it search engine friendly to gain traffic. If your website is not optimized for keyword search your chances of getting decent results in the major search engines will decrease dramatically. Your website should be properly indexed for the search engines. At least one link on each of your sites that takes the user somewhere should be in place. Your content should be unique and original on every page.

Your meta tags need to be arranged properly having your pages title tags and description tags that are describing the content of your website pages. Ensure the page title tags are no longer than 68 characters and the descriptions tags are no longer than 148 characters but have more detail included. Label all the different headers on your web pages using H tags. The web page URL will ideally be SEO friendly as well using the mod re-write for Linux and Apache hosting for IIS redirect for Windows. You should really try to make your URLS describe the pages content they are associated with.

The pages links should be complete as well as checked often for any dead links. Descriptive URLS should be used for images that are placed on your site instead of numbers or other non-descriptive characters. All images must be labeled with descriptive alt attributes.

Anchor texts links should be used within your page to redirect the page traffic to other websites. If you are selling lingerie then you should place anchor links in the text lingerie where the word appears throughout your site. Check that only one version of your site is active. Redirect All non www. URLS appropriately.

Any non www. URLS should be redirected correctly. No need to waste Page Rank on sites that are not necessary for search engines. Use the rankings for only pages that will bring the most traffic to your site. You can use the rel=”nofollow” tag in the pages not needed. You can also utilize this tag for any pages that you do not trust or have no desire to help in the search engines.

You have to make sure the code is correct to make the search engine crawl the website. Using the W3C validator you can check your pages markup. Simply follow these guidelines for On Page SEO and you should get good results in the search engines and good Page Rankings.


Graham McKenzie is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

Methods For Attracting Traffic To Clickbank

Being one of the affiliates of Clickbank, whether new or experienced, your effort to simply upload a product and wait for large revenue to come your way might not have come true. If so, you are not the only one whose dream of making large cash right from the beginning turned into a nightmare. But there are certainly ways and means to derive large income from the internet. But don’t just think just one advertisement or the search engines would provide the large traffic that you have been wanting to make your business successful.

Possibly the easiest job to do as the ClickBank affiliate will be to make the web site and choosing your own affiliate product, which can be done in minutes. However, by just making it available online cannot produce the money you are looking for. You have to perform much more important jobs after making the product available online. That is to constantly promote and attract people to visit the site and place an order. This job of marketing your products has to be a constant and continuous job and is to be done daily.

Every new marketer prays to find the answer to his big question of knowing the methods and places from which he can get traffic to his site. In fact, you can generate quite easily large volume of traffic, even if your site is the simplest. Depending on the time, money and the efforts you can put in, you can choose amongst many methods available for the purpose.

One way is to submit your site to the search engines and directories. There are many internet sites and offline ezine and newspaper publishers related to the topics of your site and you can submit your articles to them. Make them also add their affiliate links to the articles corresponding to your product. These products can be your own or the ones you have right to sell and through these affiliates, you make money for yourself as well the publishers whom you have identified.

Be habitual to write two to three articles every week, the subject of the article closely related to your web site or its specific pages. It should be preferably about 1000 words each in two parts. Take care to see that each part is complete in itself and make meaning independently. Host one part of the article in your web site and the other may be sent for publishing in online directories. Link the resource box of the online articles to your web site thus increasing incoming traffic to your site. Search engines having taken note of this traffic would provide you a higher ranking in their listings.

Another method you can use is that advertising. One way of advertising is low cost classified ads. These ads can make people visit your site, either for more information or to make a purchase. Another way to advertise is online, at one of the numerous free advertising locations. Use as many of them as possible, and be sure to keep your best ads updated. You can also present yourself as an expert by answering questions in popular websites like Yahoo. A good way to attract people to your website is to add a link to your answer.

You should also start the habit of blogging on the subject of your web site, indeed lot of blogs covering different aspects of your subject. All the posts and comments are to be linked back to your web site. These blogs are to be continuously updated so that search engines would keep your ranking at higher levels. Also take membership of top blog directories to popularise your blogs. Look for blogs and forums dealing with your subject and remember to leave posts and comments in them with links back to your web site. By doing this, you are improving your search engine rankings. Those who are attracted to your web site may be provided with your newsletter or a free report.

You can also record reviews of your product or web site in various blogs and forums using a ?pen name? or ?pseudonym?. This can provide indirect promotion to your business. But take enough care to conceal your real identify otherwise the customers may not like the idea of your indirect promotion through such ?novel? but questionable methods. If some forums have rules prohibiting such practices as ?unethical?, abide by their conventions otherwise you may face disqualifications from their memberships. If you can obtain independent third party reviews, which are believed by one and all, that would be quite boosting to your business efforts.

These are not the only ways to promote your product?you can also try getting a press release, which, when published, will encourage readers to visit your site, or you can even produce a short, free report, or publish an eBook in the free eBook directories, focusing on the subject of your website.


Graham McKenzie is an internationally recognised Internet Marketing expert who recently published a free report called the ClickBank Success Report which reveals cutting edge strategies for ClickBank vendors and affiliates. For more information visit: http://www.cbsuccessreport.com