Email List Building: Five Creative Tips

Finding targeted customers for your products and services is single-handedly the best way to get you the highest conversion rates for current or future sales. However, if you haven’t captured your interested prospects using email list building then you are missing out on a potential massive profit funnel.

Designing and placing an email capture form on your website is an easy step. In fact, there are many templates and services available to do just that. Nevertheless, many people miss some of the more creative ways to drive opt-ins beyond simple form placement. Here are five helpful tips that can really boost your list beyond the basics.

Tip 1: Dominate with Your Opt-in Form: In order to get prospects to even think about giving you their email you must create a form that is predominately placed and powerful. Think of it this way; if you have a form in the middle of a web page that with the caption ‘Newsletter’ or ‘Sign-up for Our Specials’ then you’d better have some fantastic and relevant content on your site or most of your customers will not even pay attention to it.

You must place the opt-in form in a highly visible part of your site either fixed in the page or dynamically with a script. It has to grab the prospect’s eyes so they will, at a minimum, scan it.

But, that’s not enough. You must also write the header much like any sales copywriter would – with power verbs and enticing text. Headlining the form with ‘Our Newsletter’ is not going to drive anyone to opt-in. Better yet, if you use copy such as ‘Enter your email for 10 free MIND-BLOWING profit tips!’, or, ‘Learn Amazing Shortcuts to Kick-ass Articles!’, I think you would see some significant list growth.

Tip 2: Give Something Back: Just tempting someone to opt-in with good copy may not be enough to tip them over the edge. Most people are also looking for something back that will help them. The easiest way to do this is to provide a simple free report.

Free reports are helpful in two ways; first, they help your prospects with whatever information you’re willing to share (be generous), and second, they help you build trust with customers. Hey, if you give something of value they’ll be more likely to opt-in.

Tip 3: Run a Contest: Face it, most people are greedy and would love to win something for nothing. Use that to your email list building advantage! Offer up a prize such as a gift card or electronic device with email sign-up. Then, as part of the contest have a special opt-in form just for your site (remember, be careful about not requiring a prospect to be on your list in order to win – just give them the option).

Giving away prizes may require some more effort to cover rules, disclaimers and regulations. Any time you’re running a prize winning be sure to check your legal requirements.

Tip 4: Use Interviews: One way to get capitalize on both your own site’s content and boost your list is to get an interview with an expert in your field. Interviews typically are more readable for web users and have a natural way of peaking someone’s interest with the question and answer dialog.

If you create a special page for each interview you can deliver part of the interview for free on the website with an opt-in form to continue to the rest. This is similar to the value a report provides but gets your prospects engaged which is worth every penny.

Tip 5: Capitalize on Social Tag-lines: Web 2.0 social websites are the rage these days. Many times internet marketers use the social web to promote their sites directly within profile sections. However, just a simple link will not entice your social circle to visit your site.

Much like tip number one you must dominate your social profiles much the same way as your opt-in forms. Curiosity is the key here – creating copy that literally pulls someone to click on your profile link is a great technique. Be sure not to create a sales pitch or the social site might ban you. Be clever and subtle; watch and study your own reactions when you click on other’s profiles. Why did you want to see their site?

By following the above tips, email list building should be fun as well as challenging. With highly targeted customers you should be seeing more profits for the future.


Don James is an internet strategist and online marketer. Did you find these tips on enhancing your marketing strategies useful? You can learn some powerful options by clicking here: http://www.agilemarketer.com/email-list-building

Email Marketing Tips – 5 Ways to Build a Responsive Mailing List

If you are an internet marketer, a mailing list is your money making machine. Having a mailing list is very important if you want to achieve success with internet marketing. So if you are not building your own list now, you should do it as soon as possible.

Many internet marketers have difficulty building a responsive mailing list. If you do not have any clue on how to do it, you are at the right place. In this article, let me share with you 5 ways to build a responsive mailing list fast.

  1. Create a squeeze page and place simple lead capture form on it. Placing lead capture form onto your page is not as hard as you think it is. It is as simple as copy and pasting some code from your autoresponder and placing it on your web page. You should place the form above the fold so that it will be the first thing that people see when they visit your site. Try to remove distractions like links to other pages of your site. The objective of a squeeze page is to entice people to either opt into your list or leave your site. To entice people to opt into your list, you can offer something of value for free.
  2. Drive the right traffic. If you want a higher opt in conversion, you need the right traffic. So identify your visitors and make sure that your marketing efforts are driving the right people to your page.
  3. Create a short report or e-book and add to JV giveaway events. Spend some money to buy PLR content and repackage the content to an e-book. Do up a simple cover page for it and rebrand the e-book as your own. The content of the e-book does not need to be complex. Just make sure that you come up with a good title for your e-book that will make it appealing and capture the attention of the people. JV giveaways are events that are organized by big name internet marketers where they will invite others to contribute to the event by offering a product of their own.

By trying out the 3 methods that I shared with you today, you can definitely increase your mailing list size in the next few weeks. All these methods are free and you have nothing to lose. Try them out and see the response.


Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.

Find out more about Search Engine Marketing at http://www.optimalonlinemarketing.com/

Several Ways to Earn Money From Your Expired Domains

Making money by selling expired domains is gaining immense popularity because of its potentialities to make lot of profits. Many expired domain traders treat this business very seriously and they use a number of methods and strategies to sell their domains at very lucrative prices. Also known as virtual estate properties, expired domains and domains expiring are some of the hottest business opportunities in the world.

Experienced domain traders use one or a combination of different methods to make money from their stock of expired domain names. These may include such methods as domain parking, domain name selling, or domain flipping. A well-planned combination of these methods will provide you with very high income making potential. Here are some details about each one of these methods:

Domain Parking: This is the starter method to earn money from your domain names. It is easy to set up a domain parking account and simple to operate it, as the domain-parking firm will take care of that aspect. What you want to do is to sign up for an account on one of the well-known domain-parking firms and use the web page provided by them to host your name. Most of your web site visitors are un-targeted and they will click on one of the ads provided on your web page. The method used here is the famous pay-per-click system and the income earned by you depends on the number of visitors who click on the online ads to visit other web sites. The only downside of this income generating method is its inability to provide a large stream of income. However, for a newbie entrepreneur, this is a safe and assured method to make some amount of money.

Expired domain name selling: This is perhaps the most famous method for making money with expired domain names. People make millions by selling their special domain names while the average capacity to earn money by selling an average expired domain is about $25. There are records of unique domain names sold for millions of dollars. Expired domain name reselling is highly competitive and the place where you buy them can be just like an auction house where people will be fighting to buy their products and services. Some experienced domain name traders buy domain names and sell them at regular basis to create a constant pool of income.

Domain flipping: Expired domain names traders also convert one or two of their domains into highly useful and beneficial web sites that will be potential money-spinners. Domain flipping is a thoughtful method of converting an expired domain into information and content rich web portals. Smart domain traders succeed in driving lot of traffic to their flipped web sites. Web sites with plenty of traffic can help them to reach top of major search engines like Google and Yahoo. People love to buy web portals that contain useful content and information apart from lot of incoming links and traffic. You can also use sophisticated techniques like Pay-per-click (PPC) Affiliate marketing Search engine optimization (SEO) and RSS feeds to make he flipped web portal income enabled and value added.


John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomaingain.com which provides complete and up-to-date information on expired domains and their eternal secrets.