PR5 From Free Backlinks – Can You Still Do It?

August 26, 2009 By Leave a Comment

Google’s Page Rank algorithm is getting harder to crack by the day. It seems like every niche online is getting more competitive and grabbing those key page 1 rankings in Google is getting tougher and more competitive. Page 1 rankings in Google and even Yahoo and MSN basically boils down to backlinks.

It really is as simple (and as complicated) as that. A couple of years ago you could easily get your website to PR5 by just building free backlinks. In the last 2 years however the buying and selling of high PR links has taken over the world of SEO. Yes, you can buy your way to the top, but is it worth it and is it a sustainable solution?

As I said before, the only thing worse than not having a high Page Rank is losing your high Page Rank. This is common for lazy marketers who only rely on buying links. See, most of those (really expensive) high PR links are like a hungry monster and you will be charged a monthly or annual fee to keep the link. At $90 a link you can see how quickly it can add up to become a very expensive solution.

So, the real question is whether you can still get a new site up to PR5 by using only free links?

Some of my recent experiments confirms that it is still possible and that it is not nearly as hard as most marketers make it out to be. When I say building free links it does not mean that it’s all manual links. This is where most marketers gets scared. When they hear the words building ‘free backlinks’ the first thing they think is ‘hard work’ so they avoid it and go looking for the next quick fix.

In my experiments with building high Page Rank mini-sites I simply did not have the budget to go and buy $1000 worth of links. Instead, I used as many tools as I can get my hands on to help me automate as much of the process as possible. I’ve now narrowed it down to 7 sources that gets me tons of high quality and relevant links. It takes me about 15 minutes a day per site and that’s it.

It’s important not to lose sight of what back links are really about. It’s simply a way for Google to determine how ‘important’ your site is. When it comes to Page Rank there are 3 aspects that determines it’s value:

1. Quality

The higher the PR of the page linking to you, the more valuable it is to your PR

2. Relevancy

The more relevant and ‘on topic’ the site linking to you is, the more valuable the links will be to your PR

3. Quantity

The more links you get, the more ‘authoritative’ Google will see your site. Be careful with quantity though as it can work against you.

If you combine these 3 factors you can have a very powerful formula for building free back links. If you can find sites with a high PR, in your niche and find a lot of them you can increase your Page Rank faster than anything else. And it will be free.

So, the short answer is ‘yes’ you can still get to PR5 by getting only free backlinks, but you will need to be consistent in your link building. The Linkbuilding Blueprint is just that. I use it every day to help me follow a no-brainer formula. In the end getting a high page rank boils down to the marketer who is the most consistent and persistent in building links every day.

You can download The Linkbuilding Blueprint for free. It’s a simple step-by-step plan that only takes 15 minutes a day. Use it to get Page 1 Rankings and to boost your site to PR3 in just 7 weeks.

Filed Under: Link Building Tagged With: , , , , , , , , , , , , , , , , , , ,

Google Caffeine: The SEO Keyword Just Got More Important

August 24, 2009 By Leave a Comment

The Internet is chattering about the test release of the newest version of the Google search. This new version has been named Caffeine and for all the right reasons. According to a Mashable test, the results can appear as much as 50% faster than with the old Google search. While Google Caffeine may take half the time to return results, it is the specific results that could be very important to SEO professionals.

Why is Google so Powerful?

Google currently controls more than 70% of the searches on the Internet. This means that 70% of Internet users will search for the information they want using Google as opposed to Yahoo, Bing or the fading AOL. These users are typing in what the SEO world considers long tailed keyword phrases and according to Google, Caffeine will give them more relevant results even if they do not notice the difference. In terms of SEO, there is a very real difference.

When testing the new Google Caffeine against the old version of Google, the results for popular keywords were much more tailored to that keyword. Whereas before, Google results could contain websites that were fakes or duplicates of other high ranking websites stuffed with keywords, the new results seem to weed out the short cuts and focus more on the websites that truly utilize the power of keywords and keyword phrases.

While the algorithm is clearly different and one that SEO professionals will need to figure out when working with their clients, the power of the keyword has never been more pronounced. Quality backlinks and deep links are going to remain highly important. The smaller website is also getting a bit of a boost from the new Google Caffeine.

These smaller websites are often the ones that utilize backlinks and deep linking practices to boost their search engine rank placement (SERP). It seems that Google is finally noticing the hard work and dedication of these smaller websites by giving them a higher ranking on the results pages.

What Does This Mean For SEO?

The most popular websites in the world will generally not see a difference in their page rank. These websites have years of SEO work and backlinking on their side. The smaller website, however, will need to take a harder look at their keyword focus and their Internet marketing. Utilizing a backlink building software or professional backlink building company could be of great use when the new Google Caffeine goes live for the world.

There is also some speculation that websites with a larger inventory of pages and deeper links will fare better with the new Google search engine. This is a welcome change for websites who have been trying to gain page rank and position on the SERP to no avail. In order to take advantage of the new algorithm, the keyword SEO tactics of old simply need to be revisited. Working hard on SEO is still important with a few tweaks on the horizon it seems.

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Filed Under: Link Building, SEO Tagged With: , , , , , , , , , , , , , , , , , , ,

Use a Link Directory to Build Quality Backlinks

August 9, 2009 By Leave a Comment

A link directory’s quality is an important factor to consider when your goal is to build quality backlinks. When you understand how important quality backlinks are, you’ll be willing to put in the time and energy to find the right link directories for your website and to even consider a premium links directory that might require payment for your site to be listed.

A link directory is simply one way of organizing websites in a way that searchers can find the information they need. Link directories can be general and broad, like Dmoz or Yahoo, or they can be niche directories, focusing on a single topic, industry, or category. There are thousands of link directories on the internet, each of which varies in content and quality. By quality, I mean the way that the link directory is seen by the search engine. The higher the quality of the link directory, the better impact you’ll have by listing your website on the directory. Quality is determined by two factors – the website’s Google page rank and the Alexa Traffic Rating.

The top link directories, or premium link directories, are the five that every website will want to be listed in. They are Yahoo.com, Dmoz.com(owned by Google), Business.com, Bestoftheweb.com, and whatuseek.com.

Below you’ll see these five listed along with their Google page rank (PR) and their Alexa ranking. A PR of 10 is the best, whereas an Alexa ranking of 1 is best.

1. Yahoo Directory Yahoo.com – (Google Pr of 8, Alexa ranking of 2)

2. Dmoz.com (Google PR of 8, Alexa ranking of 870)

3. Business.com (Google PR of 7, Alexa of 1,693)

4. Bestoftheweb.com (Google PR of 6, Alexa rank of 7036)

5. WhatUSeek.com (Google PR of , Alexa rank of 28,418)

Remember that if you try to duplicate these results, chances are they will differ. This is because the internet is constantly in flux and the rankings will change continually. However, over time, the five premium links directories listed above have consistently ranked as the best.

Just as a warning, you might find it difficult to get your site listed on Yahoo or Dmoz. Yahoo charges an annual fee if you want your site in their link directory, but experts agree it is worth the fee to be included in the Yahoo link directory. A listing in the Dmoz link directory is free of charge, but the link directory is very rigorous in its requirements and in what it will or won’t accept. If you can tweak your content to fit their requirements, do it. You want to be part of Dmoz. Check the website of all of these link directories or any others that you are considering and make sure that you understand the submission criteria.

Don’t forget to look for niche or specialty link directories that are related to your website’s topic. If fees are required for these sites, it may be worth it if your target audience is likely to use them to find information they need. Remember that when you are building quality backlinks, the quality of the site you choose to submit yoru site to is important. So if you are in doubt about the reputation of a site, don’t post your site’s link there until you have determined the site’s quality is good.

The best way to optimize your gambling website is to add your URL &/or submit your articles to http://www.e-casinodirectory.com (a links & free articles directory); where you’ll be able to gain valuable gambling related backlinks which are relevant to your site.

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Bing SEO – How to Optimize Your Website for Bing

August 7, 2009 By Leave a Comment

Few months ago, Microsoft launched their new search engine: Bing. Since its launch, there are many discussions and debates about whether Bing will overtake Yahoo and Google. Although it is still very early to talk about Bing disposing the big 2, the future seems good after several good reviews about Bing.

It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank high on Bing.

  1. Name your HTML pages properly. If a page is talking about cleaning services, you should name your file as “cleaning-services.html”, using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.
  2. Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page.
  3. Register your domain name early and don’t change it unnecessarily. The age of a domain plays a part when it comes to SEO. Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don’t need to change it after a year.
  4. Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.
  5. Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.
  6. Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.
  7. Rank well on Google. If your site ranks well on Google, most probably you will rank well on Bing.

So start optimizing your website for Bing today if you want to get more traffic to your website in the near future.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search engine marketing.

Find out more about Search Engine Marketing at http://www.optimalonlinemarketing.com/

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Why Paid Web Directories Are Better

July 25, 2009 By Leave a Comment

In the online world there are two types of web directories that you can submit your website to, free web directories and paid web directories. Now you may be wondering why you would pay for something when there is a free alternative available. While free is indeed a good thing in life, when it comes to the web directories you submit to there are several reasons why paid web directories are better than the freebies.

Submitting your website to web directories is one of the most effective ways to get your online presence known by way of increasing your page rank or PR. Think of it as advertising. As with any business, the more your name is out, the more your business gets visited and thus the more you sell. The same holds true in the online world as well. The more your website is seen, the more traffic you get to your website, and the more sales you achieve. Once your PR is elevated, your website is then shown ahead of the rest on the search engines and this can lead to more clicks and more cash.

Just as with advertising a brick-and-mortar business, there is a certain amount you can do for free, but usually to effectively advertise you must put out some money. The same principle is true with web directories. To get the best you will have to pay a few bucks to do so. How much? It all depends as there are hundreds to thousands of web directories that you can submit your website too. The prices can range from $3 per year all the way to $199 per year depending on the web directory. Obviously a paid web directory with the name of Yahoo will command a much higher price than that of ABC web directory and rightfully so. The more traffic that visits a web directory, the more you can expect to pay to get a piece of that traffic to your website.

While there are many benefits to using a paid web directory over a free one, here are just a few:

Visibility: Many free web directories sport a whopping three to five visitors per day, hardly enough to warrant your trouble, but a paid web directory can have thousands of visitors per day thus increasing your chances of getting hits and thereby increasing your visibility.

Less SPAM: How do you spell online death? S-P-A-M. Many free web directories do not monitor their sites very well and as a result there is a ton of SPAM sites that are posted. If you are deemed a SPAMMER by association you can actually get penalized by the search engines or even worse, disallowed all together. Paid wed directories will monitor their sites far better and rid them of these SPAM sites keeping everything nice and tidy and penalty free.

Higher PR: If a web directory is a paid web directory, that is there only job and so they will be very concerned about their PR. This is extremely good for you as the higher their page rank is the more they will be seen on the search engines and again, this increases your chances of being found. Many free web directories are simply lost in the shuffle and are therefore rarely hit.

If you have poured your heart and soul into the creation of your website, you owe it to yourself to advertise the right way. If you were advertising a regular business, you would go for the Real Yellow Pages over some free news flier wouldnt you? Of course you would. Even though you have to pay for the advertising, you know that the chances of people finding you is much greater in the Yellow Pages than with the free flier and that is what will lead to a successful business with plenty of sales. Online is no different, a paid web directory will beat out a free web directory any day of the week. That is not to say that all free web directories are bad, but you must be wary of the ones you do use. Remember, in business, time is money, so spend both your money and your time wisely.

Jason Kay recommends listing your site in a human edited web directory such as RankDir or Best of the Web.

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