The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

November 10, 2009 By Leave a Comment
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
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A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. “The Ultimate Sales Letter, 3rd Edition” shows readers how to write letters that get read, generate leads, and make money. This guide teaches readers a step-by-step system for writing sales letters any business can use – designed by one of the most successful and highly paid professional direct-response copywriters in the country.
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Persuasive Online Copywriting: How to Take Your Words to the Bank

November 1, 2009 By Leave a Comment
Persuasive Online Copywriting: How to Take Your Words to the Bank
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Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade – it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating[Read More]
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Content Rich: Writing Your Way to Wealth on the Web

October 30, 2009 By Leave a Comment
Content Rich: Writing Your Way to Wealth on the Web
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Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of[Read More]
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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

October 26, 2009 By Leave a Comment
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
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More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person. More than 75 lists of powerful and persuasive words and[Read More]
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

October 22, 2009 By Leave a Comment
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects[Read More]
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