The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

October 22, 2009 By Leave a Comment
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.[Read More]
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Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse

October 22, 2009 By Leave a Comment
Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
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12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet “Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business… Read it. Digest it. Follow it letter by letter. Then get out there and do it – because that’s how you’ll experience the true rewards. ” -Michael Gerber, author of The E-myth [Read More]
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Phrases That Sell

October 12, 2009 By Leave a Comment
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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Total Customer Reviews: (29)
List Price: $14.95
Sale Price: $5.03
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“An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And[Read More]
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