Internet Marketing Advice: Building an Online Presence

If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible.

One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, choosing a good domain name and implementing other fundamental strategies that can aid in your success.

Internet gurus who give expert Internet marketing advice say that many people fail in internet marketing because they spend some time on basic SEO, but they don’t spend time on other strategies to increase their online presence. If you truly want to grow your business, you have to do much more than just basic SEO.

One of the other tactics that you can use is to participate in social networking. Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.

If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won’t work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.

Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and Google.

By providing unique, interesting and valuable information in your articles you can increase your site’s reputation and establish yourself as a knowledgeable member of the community. People will begin to seek you out as a trusted source of information, and you’ll see more traffic to your site.

These are just a few of the ways that your site can see an improved online presence. The best path to success is one that involves many different techniques that work together to produce the greatest results.


Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at: http://www.internetmarketingfornewbiesreview.com/.

Using You Tube to Build Your Network Marketing Business

Of all of the social networking sites out there, YouTube has the most potential to build your MLM Business. Where else can you directly communicate with literally millions of potential customers, and all for the cost of making a cell phone video? The answer is: nowhere else. Like Twitter, YouTube has the potential to generate almost infinite and free MLM leads. YouTube has taken the net by storm, going from a place to share videos of family trips into a network of millions that has catapulted thousands of virtual unknowns into instant celebrities. You know who they are; the Chocolate Rain guy, the sobbing, mascara wearing Britney fan, and even that computer generated dancing baby have garnered millions of hits. Why shouldnt your MLM business cash in, too.

Of course, any medium that has the potential draw the attention of millions of customers, and for free, has almost limitless MLM advertising potential. They key is to successfully tap into it. Any MLM business would be wasting a huge amount of potential (as wells as passing on thousands of potential free leads) if they did not take advantage of the huge pool of potential customers by getting themselves out there on YouTube. Fortunately, utilizing YouTube as a marketing tool for your MLM business is simple, and getting staggering results and numerous free leads are as well.

YouTube is currently being used as a primary advertising medium for many successful MLM businesses. For others, it is less successful. You may be wondering what the successful MLM businesses are doing that the unsuccessful MLMs are not. It is really quite simple; the most successful YouTube advertisers are using YouTube for what it is: a social site. Its use as a MLM advertising site was only secondary. And while it may be tempting to look at your marketing from and MLM salesmans point of view, the key to utilizing YouTube is to be social. Get yourself out there. Check out some videos, comment. Post video responses to the more popular videos. Let the traffic that is already being generated by the most popular videos generate hits for your ads and MLM business. It is simple mathematics. Set yourself up for success by using the most successful videos as foundations for your links and the free leads will start piling up.

Also, dont underestimate entertainment value. Be funny. Be honest. Be relevant. Remember, most people go out of their way to avoid ads, so market you in a way that doesnt appear to be commercial. You may be asking yourself when a commercial is not commercial. The answer is simple: when its audience sees it as entertainment. How do you achieve this magical balance for your MLM? By showing off not only your expertise, but your down-to-earth nature; and by doing so in a way that potential free leads find entertaining. Do something that your potential free leads watch because they want to hear what you are saying, and conversely end up wanting to buy what you are selling. Be clear that you can (and want to) help people to help themselves. People are more likely to react positively to your videos if you come across like a friend rather than a MLM salesman.

On a technical note, you want to make sure that the titles for your ads and their descriptions are SEO friendly. With millions of videos on YouTube, you want your MLM ads to be at the top of the list when someone conducts a search. Finally, have fun. People surf YouTubes videos, for the most part, to be entertained. So entertain them and watch your site traffic and leads snowball.

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Sandra Essex is a TOP Producing internet Marketer. She enjoys helping new people learn how to build their business over the internet. I’m 53 years old and if I can learn these skills anybody can! For more information on learning how to market your business over the internet visit: http://uniquemillionaires.com and visit my Blog: http://sandraessex.com