Advantages Of Adding YouTube To Your Internet Marketing Campaign

According to YouTube drew 5 Billion U.S. Online Video Views in July 2008 representing a 44 percent share of the online video market, with accounting for more than 98 percent of all videos viewed at the property. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. 75 percent of the total U.S. Internet audience viewed online video and Americans spent a total of 558 million hours watching online video during the month.

Are you a fan of YouTube? If you are you’re not alone as the above statistics show. These numbers also demonstrate the vast market available for any home business online and any Internet business that doesn’t take advantage of tapping into this opportunity will be making a big mistake. Although many internet users only watch videos on YouTube, there are many others who also post their own productions.

As a home business owner you may be wondering if you should promote your opportunity to this massive network of fans through video. To determine whether or not you should produce and upload your own video promotions to the YouTube website, you will want to examine the advantages of doing so.

Perhaps the biggest advantage of making your own YouTube video is, as evidenced by the statistics above, the enormous market potential for your home business. You have the opportunity to reach millions of potential customers by uploading one short advertisement with the main objective being to entertain your viewers while at the same time getting your message across.

The next big plus is your production can be tailored toward the content of your home business website. You can make a short entertaining story about your product or service to help attract traffic to your business site. However you must be careful to make sure your production isn’t viewed as spam by YouTube and rejected on these grounds. You can’t be too obvious with your promotion and you should carefully review the terms and conditions of the website.

Another benefit to your home business of making your own YouTube video is that it is relatively easy to do. You will need a video recording device and there are many available to choose from. For example, many cell phones now come equipped with video recording capabilities. You can also use camcorders, webcams or more traditional video cameras.

To produce the best quality YouTube video you will need a video editing software program. These editing software programs will not only give you the ability to preview your videos before uploading them to YouTube but you can also edit them to help give the final cut a more professional look and feel.

Uploading your video to YouTube is also a great way to start a viral marketing campaign which is essentially an online word of mouth Internet marketing technique. When someone views your production and likes it they may tell their friends or email the link to them so they can watch it. This is another great way to increase traffic to your home business. YouTube members can also rate your promotion and they often leave helpful hints and suggestions about what can be improved for your next production.

As you can see there are many reasons to take advantage of this social media marketing technique for your Internet home business and to ignore it would be an opportunity lost for your online enterprise.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on affiliate marketing and creating successful home based businesses online to apply his trade. To get in touch with Bob and learn more about Affiliate Marketing or setting up an Internet based Home Business please visit:

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