There are many different ways to create a business online. Traditionally websites were created for businesses that already existed in the offline world. Businesses of all shapes and sizes from multinational conglomerates to small businesses such as local plumbers created websites as a way of finding new customers and connecting with their existing customers. As time has gone by more and more business have been created online without an existing presence in the real world.
Creating a business online used to be a difficult task. Clunky software packages which created dubious code were often used by amateur designers to create websites for their business ideas. More recently several Content Management Systems (CMS) have taken over this role and are now widely used by non-professional designers to create websites and blogs. At the same time the focus of finding customers has begun to shift from achieving high rankings in search engines to using the benefits of social media networks.
It is for these reasons that creating blogs has become a popular method for getting a business up and running online. Blogging software packages such as WordPress are essentially content management systems and can be easily used by novices to create professional looking websites and blogs. Amateur bloggers can write and post content as they desire and can obtain professional looking themes that be incorporated with relative ease. Also, there are thousands of different plugins and widgets that can add customer facing features and help with the behind the scenes management of the site.
Bloggers can then use social media networks to connect with people who are interested in the main topic of the blog. The blogger can create a traffic inflow by posting valuable and engaging content that will be of interest to their visitors. When a healthy level of traffic is achieved the blogger can monetize the site and begin to earn an income if their visitors buy the products and services on offer.
By following this system an amateur entrepreneur can create an online business.
At a basic level this can seem like an easy path to earning an income. However as any experienced blogger will confirm it takes a lot of time and effort to build a site that contains useful content and to build up a healthy level of traffic. Although there are examples of individuals who have achieved exceptional incomes from blogs in a short space of time the norm is that it can take months or years to achieve an income through blogging that is worth bragging about.
However it is achievable and blogging has paved the way for a new generation of entrepreneurs to start their own businesses with little risk. Successful blogs can even lead to the creation of tangible offline businesses on the back of their success, which is the reverse of the situation that used to occur when the internet first became popular. While offline businesses used to lead to the creation of online businesses, the opposite is now possible and innovations such as blogs and social media are largely responsible for this.
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