How to Write Persuasively and Create Words That Sell

One thing that many good writers never understand is that writing to sell and writing an essay are not the same exercise. Sure, good essays need to be persuasive and well-written, but if they were written in the style of a sales letter, most readers would find them off-putting.

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How to Use Bullet Points Effectively in Your Sales Letter

When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it’s 2%, then you should aim for 3%. Push yourself hard to improve your copy; and the results will pay off in consistently thicker profit margins.

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