If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible.
One of the most essential ways of increasing your online presence is through search engine optimization (SEO). Your presence in the search engines is the key to the amount of traffic that your site receives and is extremely important to your success. To build your presence with SEO you have to spend time doing keyword research and link building, choosing a good domain name and implementing other fundamental strategies that can aid in your success.
Internet gurus who give expert Internet marketing advice say that many people fail in internet marketing because they spend some time on basic SEO, but they don't spend time on other strategies to increase their online presence. If you truly want to grow your business, you have to do much more than just basic SEO.
One of the other tactics that you can use is to participate in social networking. Social networking involves all of the different web 2.0 communities that are available today. These include the major sites such as Facebook, MySpace and Twitter, to link sharing sites like Digg and media sites such as YouTube.
If you spend time joining some of these different networks and participating with their communities and members, you will help your business gain a foothold in your market, finding new prospects along the way. All of the major social networking sites are different, and they all won't work for everyone. The challenge lies in learning which ones are appropriate for your company and figuring out how you can exploit the sites for your advantage.
Another potential way to help build your online presence is through article marketing. Article marketing entails writing and distributing articles to various online magazines and directories. You get to include a resource box with your article that includes a blurb about yourself and your company, and links back to your website. And linkbacks are very powerful in getting your site noticed by the search engines and Google.
By providing unique, interesting and valuable information in your articles you can increase your site's reputation and establish yourself as a knowledgeable member of the community. People will begin to seek you out as a trusted source of information, and you'll see more traffic to your site.
These are just a few of the ways that your site can see an improved online presence. The best path to success is one that involves many different techniques that work together to produce the greatest results.
Cat Williams, an internet marketer and freelance writer, provides more valuable internet marketing advice at: http://www.internetmarketingfornewbiesreview.com/.