Keyword Stuffing and Anchor Text: Mortal Enemies

There is nothing worse than reading a really good article only to see the resource box read Anchor text is, without a doubt, one of the most important aspects of building backlinks to your website. There is a limit, however, to the number of keywords you can stuff into an article even if those keywords are the source of your anchor text.

The general rule of thumb for keyword or keyphrase percentage is 2% to 5% of the total words in an article. Online tools like Textalyser can help an author to tailor their keyword percentage within these numbers. If the article or blog posting is stuffed with more keywords, the anchor text could harm the website more than help it.

Bad Anchor Text?

When articles or blog posts are stuffed with keywords they run the chance of being marked as spam. The anchor text, often the same as the keyword of the article, will be linked using that stuffed keyword. Do you see the problem here? Keyword stuffing is bad and looks like an attempt to spam the reader. If the anchor text is a highlighted keyword, that link can be considered spam as well.

Many authors will choose to stuff an article full of keywords in an attempt to save time. There is nothing fast about building backlinks. Each article should fall within the accepted percentage of keywords in order to maintain the quality needed to be regarded as helpful and not spamful.

How Do I Know When Enough is Enough?

There is a simple trick to supplying the right amount of keywords within an article. For every 100 words of the article, use the keyword one time. The keyword should appear in the first sentence of the first paragraph and the last sentence of the last paragraph with the remaining keywords thrown into the paragraphs in between.

Keywords should also be used in other places to boost SEO. The title, description and resource box (for article submission websites) should all contain the keyword for the article. These keywords do not count in the overall percentage of keywords in the article, but do attract the reader that is looking for content on that subject. If you feel overwhelmed, there are services to help tweak your online publications for optimal benefit to your website.

Keyword stuffing is also a problem in terms of relevancy. There are too many cases on the Internet where articles are written with the use of a keyword that simply does not fit within the article. For instance, an article written about “holiday crafts” should not be used to promote an SEO company. While the article could offer great SEO, the visitors reading the article have no interest in that topic.

Building backlinks with anchor text is a foolproof plan in Internet marketing. Using those keywords, and anchor text, in the right percentage is essential to creating an article that is helpful to the reader, indexed by the search engines and considered great content and not spam.

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