The content and the text that is placed on your web sites pages are considered to be On Page SEO. This technique is used for editing your page and it's content to be searchable in the search engines when a web surfer is trying to find a topic that relates to your website.
On Page SEO or search engine optimization has been around since search engines began. They started with a simple technology since the the World Wide Web was a great deal smaller. As the web began to grow larger it has became more complex for search engines to differentiate your page from other pages. Searching on “Cars” could lead to results more than a million+ pages that use the word “Car” on their site. The more sophisticated technology of Off Page SEO has started to take over now that the search engines as well as the World Wide Web have grown larger.
On Page SEO's purpose is to optimize your website and make it search engine friendly to gain traffic. If your website is not optimized for keyword search your chances of getting decent results in the major search engines will decrease dramatically. Your website should be properly indexed for the search engines. At least one link on each of your sites that takes the user somewhere should be in place. Your content should be unique and original on every page.
Your meta tags need to be arranged properly having your pages title tags and description tags that are describing the content of your website pages. Ensure the page title tags are no longer than 68 characters and the descriptions tags are no longer than 148 characters but have more detail included. Label all the different headers on your web pages using H tags. The web page URL will ideally be SEO friendly as well using the mod re-write for Linux and Apache hosting for IIS redirect for Windows. You should really try to make your URLS describe the pages content they are associated with.
The pages links should be complete as well as checked often for any dead links. Descriptive URLS should be used for images that are placed on your site instead of numbers or other non-descriptive characters. All images must be labeled with descriptive alt attributes.
Anchor texts links should be used within your page to redirect the page traffic to other websites. If you are selling lingerie then you should place anchor links in the text lingerie where the word appears throughout your site. Check that only one version of your site is active. Redirect All non www. URLS appropriately.
Any non www. URLS should be redirected correctly. No need to waste Page Rank on sites that are not necessary for search engines. Use the rankings for only pages that will bring the most traffic to your site. You can use the rel=”nofollow” tag in the pages not needed. You can also utilize this tag for any pages that you do not trust or have no desire to help in the search engines.
You have to make sure the code is correct to make the search engine crawl the website. Using the W3C validator you can check your pages markup. Simply follow these guidelines for On Page SEO and you should get good results in the search engines and good Page Rankings.
Graham McKenzie is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za