You have to be able to do more than write if you want to convert with your copy. You have to be able to get inside the minds of your target audience so you can explain to them why they need your product. The copywriting tactics that follow have been shown to produce good results.
For at least the first three days of week 1, focus only on basic skills. Take the grammar and style tests, figure out where you have weaknesses, and work to eliminate those fundamental weaknesses.
One thing that many good writers never understand is that writing to sell and writing an essay are not the same exercise. Sure, good essays need to be persuasive and well-written, but if they were written in the style of a sales letter, most readers would find them off-putting.
If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects–and for good reasons, too. First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page.
When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it’s 2%, then you should aim for 3%. Push yourself hard to improve your copy; and the results will pay off in consistently thicker profit margins.
So what does site conversion have to do with anything, why should anybody think about this esoteric topic? The answer is very simple because this is the metric that tells you how much money you are going to rake in.