One thing that many good writers never understand is that writing to sell and writing an essay are not the same exercise. Sure, good essays need to be persuasive and well-written, but if they were written in the style of a sales letter, most readers would find them off-putting.
If you're like most Internet marketers, you wouldn't hire a copywriter for most of your projects–and for good reasons, too. First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page.
When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it's 2%, then you should aim for 3%. Push yourself hard to improve your copy; and the results will pay off in consistently thicker profit margins.
So what does site conversion have to do with anything, why should anybody think about this esoteric topic? The answer is very simple because this is the metric that tells you how much money you are going to rake in.
By using article writing, you can show you readers that you not only understand the subject you are writing about, you understand its finer points, and can hold a discussion about its details that other webmasters cannot compete with, thus gaining you more readership.