Reciprocal Linking Techniques

Getting into the top ten ranks of a search engines for a particular set of key words is the success parameter for a website. Each search engine has different norms to decide the toppers. I shall be discussing those of search engines that count.

Google takes link popularity into consideration for their rank list. Link popularity is roughly the number of other sites that have a link to your directory. To get link partners you need to identify sites that have similar content. Send requests to such sites for an exchange and reciprocate by putting their links on your site. This requires correspondence with the webmasters. Include a summary of your site and your willingness to display their link on your page in return for the same favor from their part.

For beginners, it may take a couple of months to bring in adequate number of link partners. While the new partners start trickling in, ensure that their links appear on your site and at the same time check out for your link on their pages.

To find prospective partners I usually do a search using keywords or simply search for link exchange. You need to identify similar sites by going through each result and also have to make sure that they have a link exchange facility.

Initiating the process will slowly start building traffic to your site which will have a direct impact on your popularity with the search engine. The initial trickle will evolve in to a cascade and there will be no turning back.

The advance of IT has opened up whole new avenues for minting money. Internet is teeming with millions of users. I have learned from experience that a strategic input of ideas and proven methods do wonders in the affiliate marketing scenario.

Of course you need to have a website to begin with. It is the traffic to your site that brings in all the cash. Who is the pied piper that lures net surfers to a particular page? It is the same method, which is split up into specific tasks, that does the trick. Since all the tools of the trade are available to every one, it is quality alone that draws the line between a popular link and a site that in a liability.

The links placed in your posts or articles on other directories is a major source for traffic. Having published an article with a link necessarily need not make a reader want to visit your site. The contents should be rich and informative enough to compel a visitor to click on the link. Some times I make the curiosity factor come into play. Make them curious enough to click on the links.

So it is the quality and quality alone of your articles that count. The standard and reputation of the directories where you put in your posts also do matter a lot.

A quality post will not look like an advertisement and instead imparts great tips and knowledge to its users. This builds your goodwill along with repeated visits of users. So do not stop after having posted a few articles and gained a lot of visitors. Keep up the articles adhering to their good quality content and identifying new forums, blogs and directories to put in your posts.

Anil Vij is an expert author and an online marketing specialist. Get the secrets super affiliates don’t want you to know. Find out how to build links and get instant traffic to your site at

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